California native Diamonté Harper, more popularly known by Saweetie, may hail from the Bay, but she’s taking her sound worldwide. Linking up with G-Eazy, Rich the Kid, and infamous multiplatinum producer London On Da Track, the Bay Area rising phenomenon delivered a veritable club hit with the release of “Up Now.” The star-studded release, comprised of a bouncing beat and flawless verses, just got a fitting blockbuster cinematic accompaniment.
Opening on a clip of foreign cars taking hairpin turns at high speeds, the video immediately sets the pace for what’s to come–that being a relentless rollercoaster ride from start to finish. A visual love letter to the Bay, the music video for “Up Now” sees Saweetie and G-Eazy taking London and Rich to their old stomping grounds. Shot inside the Oakland Coliseum, the video itself feels like a symbolic representation of Saweetie’s own meteoric rise.
Releasing her debut album High Maintenance earlier this year, Saweetie is quickly establishing herself as a central female emcee. And who could argue upon watching the rising star don expensive furs and make the Oakland Coliseum’s diamond her own? Brimming with energy throughout every moment of the video, at no point does Saweetie lose herself in the crowd of stars, even when G-Eazy delivers a grade A verse from inside a locker room. Indeed, upon watching “Up Now” play out, it’s safe to say that it won’t be much longer before Saweetie’s name carries the same clout as her music video cohorts.
Watch the video for “Up Now” below: