South-London grime rapper Stormzy has recently paired up with storied street wear icon, NIGO®, for the Adidas Originals by Nigo SS16 collection. Adidas released a short video chronicling the collaboration featuring Stormzy’s first concert in Tokyo. NIGO®, perhaps best known for his previous collaborations with Kanye West and his infamous street wear brand BAPE, explained his decision to cast the English rapper as the face of the collection.
“Rap started in the streets, but nowadays it’s often more about diamonds and cars. Stormzy’s videos weren’t like that, I saw something of the fundamental essence of hip-hop in them.”
Stormzy explains his shock and gratitude throughout the video as he freestyles while exploring the city. Watch Below.