The Conclusion: SXSW 2014

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Theophilus London at Fader Fort Presented by Converse. Photo by Joy Shi

Here’s the truth about SXSW: probably 90% of the actual discovery happens through hearing names of bands buzzing around that you weren’t actually there to catch. Another truth about Austin during this time of year: pizza and falafel trucks around every corner will distract you from getting the barbecue you deserve. 

Running around like the mad person I was last week, I had my fair share of falafel and new favorite bands after seeing them live - Kins, Eagulls, Merchandise, Chela, Glass Animals, Magic Man - though I am infinitely sad about missing others like Mutual Benefit and Madi Diaz, who drew rave reviews but I had to not-see for various reasons. In any case, the rain and general stupor gave way to an interesting Friday, where UK band Kins threw down a scorching set in the middle of the afternoon, complete with frontman Thom Savage sliding around on the floor like a well-dressed prep-school kid. 

Takeaway thoughts on SXSW 

The scene: Like Bourbon Street, Coachella (cough Fader Fort), and generally hell on earth.

Was it fun? Yes.

Maddening? You bet.

Worth it if you want to discover new bands? Yes - if you are really great at being in a million places at one time.

Check out our final recap of highlights from last week’s madness at our Facebook gallery

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Kins at Old School. Photo by Joy Shi 

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Great Good Fine OK at Maggie Mae’s. Photo by Joy Shi

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