The Conclusion: SXSW 2014


Theophilus London at Fader Fort Presented by Converse. Photo by Joy Shi

Here’s the truth about SXSW: probably 90% of the actual discovery happens through hearing names of bands buzzing around that you weren't actually there to catch. Another truth about Austin during this time of year: pizza and falafel trucks around every corner will distract you from getting the barbecue you deserve. 

Running around like the mad person I was last week, I had my fair share of falafel and new favorite bands after seeing them live - Kins, Eagulls, Merchandise, Chela, Glass Animals, Magic Man - though I am infinitely sad about missing others like Mutual Benefit and Madi Diaz, who drew rave reviews but I had to not-see for various reasons. In any case, the rain and general stupor gave way to an interesting Friday, where UK band Kins threw down a scorching set in the middle of the afternoon, complete with frontman Thom Savage sliding around on the floor like a well-dressed prep-school kid. 

Takeaway thoughts on SXSW 

The scene: Like Bourbon Street, Coachella (cough Fader Fort), and generally hell on earth.

Was it fun? Yes.

Maddening? You bet.

Worth it if you want to discover new bands? Yes - if you are really great at being in a million places at one time.

Check out our final recap of highlights from last week’s madness at our Facebook gallery


Kins at Old School. Photo by Joy Shi 



Great Good Fine OK at Maggie Mae’s. Photo by Joy Shi