It's no coincidence that "Lost" is being unleashed just as women all around the world are preparing to celebrate their achievements and independence on International Women's Day. While we've enjoyed major strides since the days when women couldn't vote, we can still take a page from Afton's book as she tackles personal issues that constantly plague women today.
The emotive indie-pop singer preaches self-acceptance, determination, and mental endurance (disguised as physical endurance) as she practices boxing and confidently sings, "You don't even know babe…I'm lost, but I know that it takes time." Shot in a classic, Oakland boxing gym, the visual follows Afton's search for self-identity and purpose as she follows the motions of daily life interlaced with colorful slow-mo reflections. With director Daniel Garcia's filming and editing, visual artist Marina Fini's art direction, and Emily's overarching vision, we feel an overwhelming theme of female exploration via passionate lyrics and indie-pop sensibilities. As Afton shared,
“It is an anthem for feminine strength and resilience. The video’s message is to give up on the fight with yourself and be who you really are and who you really want."
"Lost" is taken from the Oakland-based singer's 2016 Archetype album, which chronicles her five-year conversation with ghosts of life, love and death. You can hear it all live on Emily Afton's upcoming tour, kicking off in just three days in Santa Monica. See all dates below.
EMILY AFTON 'ARCHETYPE’ TOUR DATES:
3.10.17 - Special Showcase - SANTA MONICA, CA
3.11.17 - Grace Chapel - PHOENIX, AZ (Viva Phoenix Festival)
3.12.17 - Skybar - TUSCON, AZ
3.13.17 - Boomtown - EL PASO, TX
3.14.17 - SoFar Sounds - DALLAS, TX
3.16.17 - The Jackalope - AUSTIN, TX (SXSW)
3.18.17 - The Chugging Monkey - AUSTIN, TX (SXSW)
3.20.17 - The 806 - AMARILLO, TX
3.24.17- The Red Shoe - HAILEY, ID
3.25.17 - The District - BOISE, ID (Treefort Music Festival)
3.28.17 - The High Dive - SEATTLE, WA
3.29.17 - The Waypost - PORTLAND, OR
3.30.17 - Velvet Lounge - BEND, OR