WATCH: Jessie Ware Goes in 'Tough Love'

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In this semi-film noir and darkly surreal music video, "Tough Love," we see Jessie Ware serenading us in her mesmerizing voice against various low-lit backgrounds. But this chilly, dark approach rolls flawlessly off with her smooth, etheral vocals - creating an aesthetic almost resembling a faux-gothic dynamic. Premiered today, the track will be available in iTunes on August 4th. Fans can pre-order it here.

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