Hosts Jason Schwartzman and Reggie Watts
If you missed the YouTube Awards this past Sunday, we’d like to take a minute to pay tribute to the insane amount of creativity and effort it took to pull off the haphazard visual joyride it was. Bless Spike Jonze and his hosts. You can read all about the winners here, but what we really need to talk about is the live music videos, which win in the show’s most ambitious play category. Jonze recruited several different directors to work with previously filmed clips and mesh them together with live performances, bringing a whole new meaning to the word “music video.” Critics who have written off the messy show assemblage are missing the most important part of the picture: that Jonze and his team of producers and videographers took an awards show and turned it into something that’d never been seen before - filmed, mainstream, off-the-cuff performance art.
Check our favorite music video highlights below.
Arcade Fire - “Afterlife.” Directed by: Spike Jonze
M.I.A. - “Come Walk With Me.” Directed by: Fafi
Earl Sweatshirt & Tyler, the Creator - “Sasquatch.” Directed by Wolf Haley.