This year’s first ever YouTube Music awards are going down on November 3rd and one of the show’s headliners is not happy about the nominees.
Rapper Tyler, The Creator took to his Twitter this morning to express his disdain for the nominated artists including Justin Bieber, Katy Perry and basically every other reigning pop artist out there (see the full list below from Variety.)
"YOUTUBE AWARDS COULDVE FUCKING HAD NOMINATIONS ON COOL CREATIVE VIDEOS SHIT BUT NOOOO AGAIN ITS THE MOST TEENY BOPPER POP SHIT. YOU ARE BUTT. WHY NOT GIVE AWARDS TO JUST DIRECTORS, THESE FUCKING WEAK ASS ARTIST DONT COME UP WITH THESE SHOTS OR SIT IN COLORING FUCK THEM THEY SUCK," the rapper complained.
Looking at the list of noms, he’s got a point, we have to admit, especially where pop musicians dominate in the Video of the Year and Artist of the Year categories (may we also point out that Tyler wasn’t nominated - reason for the haterade dump perhaps.)
But that’s not to say the show isn’t including lesser-known emerging artists too. Florida rockers Boyce Avenue and Ones to Watch’s featured band Walk off the Earth were nominated in the Response of the Year category; DJ/Producer Toro Y Moi, NYC band Anamanaguchi and English singer-songwriter Bat For Lashes all got nods for Innovation of the Year; while folk singer Passenger and Brit electronic outfit Rudimental are competing alongside Kendrick Lamar and Macklemore & Ryan Lewis for the YouTube Breakthrough artist award.
At the end of the day, the awards are about celebrating how YouTube has changed music discovery as we know it, for all genres of music. Though the show’s headliners are as diverse as they come, from Tyler himself to Arcade Fire, Avicii, Eminem and Walk off the Earth - all have used YouTube as a creative outlet for breaking through to music fans.
With arthouse/feature director Spike Jonze at the creative helm, and indie darling Jason Schwartzman as the host, we’re excited to see what the fledgling show has in store. Stay tuned for more on the YouTube Awards next week and watch the trailer below.
2013 YouTube Awards nominees:
• Video of the Year – videos with most fan engagement: Miley Cyrus – “We Can’t Stop”; Justin Bieber (feat. Nicki Minaj) – “Beauty and a Beat”; Lady Gaga – “Applause”; One Direction – “Best Song Ever”; PSY – “Gentleman”; Macklemore & Ryan Lewis (feat. Mary Lambert) – “Same Love”; Girls’ Generation – “I Got A Boy”; Demi Lovato – “Heart Attack”; Selena Gomez – “Come & Get It”; Epic Rap Battles Of History – “Barack Obama vs Mitt Romney.”
• Artist of the Year – most watched, shared, liked, and subscribed-to artists: Eminem, Epic Rap Battles of History, Justin Bieber, Katy Perry, Macklemore & Ryan Lewis, Nicki Minaj, One Direction, PSY, Rihanna, Taylor Swift
• Response of the Year – best fan remix, parody or response video:Boyce Avenue (feat. Fifth Harmony) – “Mirrors”; Jayesslee – “Gangnam Style”; Lindsey Stirling and Pentatonix – “Radioactive”; ThePianoGuys – “Titanium/Pavane”; Walk Off the Earth (feat. KRNFX) – “I Knew You Were Trouble”
• YouTube Phenomenon – songs that generated the most fan videos: “Diamonds,” “Gangnam Style,” “Harlem Shake,” “I Knew You Were Trouble,” “Thrift Shop”
YouTube Breakthrough – artists with biggest growth in views and subscribers: Kendrick Lamar, Macklemore & Ryan Lewis, Naughty Boy, Passenger, Rudimental
• Innovation of the Year – creative video innovations with most views, likes, shares and comments: Anamanaguchi – “Endless Fantasy”; Atoms For Peace – “Ingenue”; Bat For Lashes – “Lilies”; DeStorm – “See Me Standing”; Toro Y Moi – “Say That”