Witt Lowry Builds Anticipation for Upcoming Tour with New Album, ‘I Could Not Plan This’


A few months back, we shared some exciting news: starting in early October, rapper Witt Lowry will be embarking on his I Could Not Plan This Tour, proudly presented by Ones To Watch. With the announcement of the tour came very high anticipation for the album release. Just weeks away from Lowry’s first show in Philadelphia, the album is finally out, and it’s surpassed our expectations. It fully deserves the number one spot on the iTunes Hip-Hop Chart it’s currently sitting at.

With his flow being likened with that of Eminem and lyrical meaning with that of Macklemore, Lowry lives up to these giant comparisons with I Could Not Plan This.  The album is comprised of 10 new tracks and five previously released ones that garnered notable success: “Numb,” “Let Me Know,” “Blood in the Water,” “Last Letter,” and “Wishing Wells.” 

The opening song to the eponymous album, “I Could Not Plan This,” sets the stage for the rest of the project. Lowry painfully raps about the many obstacles he faced during the creation of this album, such as the passing of his father, fake friends, and the lies of a past lover. The song highlights Lowry’s lyrical dexterity, incorporating heartfelt emotion into both the lyrics and production with piano, strings, and heavy kicks. 

With the stage set, the intensity carries through the rest of the album in the midst of a variety of sounds. Lowry starts to switch it up in the third track, “Losing You.” The song contributes to the rawness of the album, enhanced by the melodic addition of singer MAX’s gritty vocals. Lowry features a multitude of singers on the album and even incorporates an element of pop in certain tracks like “Lately” featuring Dia Frampton.

The monumental album powerfully closes with “Last Letter.” The charged track dives into Lowry’s pain in dealing with his father’s death and parents’ divorce, opening with the sounds of soft crying and Lowry struggling to say, “I miss you.” He states that “this might be the hardest song [he’s] ever had to write,” and the difficulty in addressing the pain is evident in his delivery and the sounds of crying that lace the track. The letter ultimately ends on an optimistic note with Lowry promising to strive for greatness, hoping that this letter reaches his father, who’s in a place “where [he] can’t reach.”

It’s beautiful, gut-wrenching, and tear-inducing all at once. We’re looking forward to Lowry’s tour now more than ever before.

Visit Ticketmaster to grab your tickets to the I Could Not Plan This Tour and stream the album below: