From the Site
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
![Rochelle Jordan’s ‘Through The Wall’ Is a Love Letter To Freedom [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rochelle-jordan-interview-1758643280.jpg)
Rochelle Jordan’s ‘Through The Wall’ Is a Love Letter To Freedom [Q&A]
September 23, 2025
In Jordan relinquishing herself from one-dimensionality, she’s given every set of eyes on her permission to do the same.
![WHATMORE Are Best Friends First, Artists Second [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whatmore-interview-1758052031.jpg)
WHATMORE Are Best Friends First, Artists Second [Q&A]
September 17, 2025
"We never put ourselves in a box... for now, we like to say we’re just WHATMORE."
![10 Questions With PRYVT on Their Latest Airy Single ‘PALETTE’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/palette_press1-1758049807.jpg)
10 Questions With PRYVT on Their Latest Airy Single ‘PALETTE’ [Q&A]
September 16, 2025
Birthed from a period of burnout, PRYVT feels freer and more at home than ever in "PALETTE"
![WATCH: Big Ass Truck Perform Heavy-Hitting Tracks For ‘Something Loud’ Session [EXCLUSIVE] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled_design(9)-1758142997.jpg)
WATCH: Big Ass Truck Perform Heavy-Hitting Tracks For ‘Something Loud’ Session [EXCLUSIVE] | THE NOISE
August 7, 2025
Watch Big Ass Truck perform "Beef," "Big Ass Beer" and "Cornfed" plus talk about their recent rise in the hardcore scene landing them on multiple big time festivals all across the US.
![WATCH: Cartel's Will Pugh Performs Acoustic 'Chroma' Renditions For New Something Quiet Session [EXCLUSIVE] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled_design(10)-1758209353.jpg)
WATCH: Cartel's Will Pugh Performs Acoustic 'Chroma' Renditions For New Something Quiet Session [EXCLUSIVE] | THE NOISE
September 18, 2025
Watch Cartel's Will Pugh perform "Say Anything (Else)," "Luckie St" and "Runaway" plus talk about the band's recent re-release of 'Chroma' to celebrate 20 years of its original debut.
Hunter Daily Takes Us Through Her EP 'Claw Marks,’ Track by Track
September 19, 2025
"After a 4.5-year relationship, letting go wasn’t clean. It was messy, desperate, and it left marks."
![Edgehill's "lol" Is An Indie Rock Reach for Meaning [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/edgehill_n_y_c1-_cooper_douglass-1758210209.jpg)
Edgehill's "lol" Is An Indie Rock Reach for Meaning [Q&A]
September 19, 2025
We sat down with the band to get the inside scoop on their writing process, commitment to collaboration, and who wear's the chef's hat in the band.
Exclusive: KENNEDY Releases “All The Pretty Girls” For Those Who March To The Beat Of Their Own Drum
September 19, 2025
KENNEDY’s fourth single is finally here and even better, we got the accompanying visuals.
Emotive, Electric, Unstoppable: Michael Aldag’s ‘Crying in the Club’ EP
September 25, 2025
Philine Sonny Takes Back the Power in “Gatekeeper”
September 20, 2025
Sonny is not one to hold back in her music, tackling difficult subject matter with care and honesty.