From the Site
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
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Debbii Dawson Swoons Between Her Head and Her Heart on "Chemical Reaction"
May 16, 2025
As summer temperatures begin to rise, Debbii Dawson is feeling the heat.
Maya Hawke Puts Forth the Most Honest Version of Herself in 'Chaos Angel'
June 4, 2024
'Chaos Angel' is the truest pinnacle of the musician and actor’s artistry.
Vienna Vienna Proposes a Second Examination of the World in Debut EP ‘Wonderland’
October 16, 2024
'Wonderland,' the debut EP from Vienna Vienna, puts the singer, songwriter, and multi-instrumentalist in vogue.
Rising Indie Folk Star Izzy Mahoubi Dives Deep in “Wanted”
April 5, 2025
With her vivid storytelling, Mahoubi paints an all too familiar picture of a toxic relationship, but with a touch of humor that shows she’s come out of the trauma relatively unscathed.
Matilda Marigolds Fights Suffoicating Emotion With the Joy of Small Moments in "BEEPBOOP"
April 18, 2025
"When I made 'BEEPBOOP_,' I was literally suffocating in emotion."
Duckwrth Welcomes Los Angeles to the All American Freak Show
May 5, 2025
Duckwrth is duality and contradiction.
Let Rio Romeo Tell You A Story with "God's Got Something Out for Me"
May 9, 2025
For this Californian-via-Chicago and back artist with an impending album and a diehard here for the butch fanbase, the real sermon is their success against the odds – physical or otherwise.
OSTON Returns With Self-Aware Anthem “True-ish”
July 9, 2025
“True-ish” is a testament to the personality OSTON infuses into her music and joins a discography of relatable, open-hearted anthems.
Get To Know Yung Milla in 10 Questions or Less
September 19, 2024
Yung Milla is a force to be reckoned with in the Australian rap scene.
Salty brings Confidence, Energy & Pop Perfection
April 3, 2025
"Salty brings Confidence, Energy & Pop Perfection, and is Sydney's newest pop artist"