From the Site
Kamal. Turns Life's Everyday Trouble Into Stirring Pop-R&B in 'so here you are, drowning'
March 21, 2023
'so here you are, drowning' does everything it's meant to and more.
JVKE Captures the Universal Feeling of Loss in "this is what losing someone feels like"
March 20, 2023
"We've all lost someone somehow, and it's time we start processing that loss together."
Doechii Gifts Us With Every Possible Version of "What It Is"
March 17, 2023
It’s not often that an artist comes out the gate so willing to be experimental.
Meet Devon Again, the Alt-Pop Renegade Charting Her Own Path Forward
March 15, 2023
Devon Again creates art that isn’t made for the clout of uniqueness but is overwhelmingly unique nonetheless.
![Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cafune-perspective-interview-1678902107.jpeg)
Cafuné Didn't Seek Out Viral Fame But They're Welcoming What Comes Next With Open Arms [Q&A]
March 15, 2023
"Once you put out a piece of music, it doesn’t belong to you anymore. We live and die by that as artists."
Housewife Is Absolutely Thriving in Their "Fuck Around Phase"
March 14, 2023
"Fuck Around Phase" is a flirtatious, drunken singalong.
Stephen Dawes Fears He Might "Lose My Mind" in Latest Standout Single
March 13, 2023
"Lose My Mind" demonstrates the full, heart-rending range of this breakout rising star.
SG5 Brings The Heat In 'Sailor Moon' Inspired "Firetruck" Video
March 10, 2023
The next generation of Japanese girl groups has arrived with the fiery debut of SG5.
Meet Boys World, the Infectious Girl Group Ready to Take the World By Storm
March 8, 2023
Boys World advocates for the girls that love themselves, hate their exes, and rock low-rise jeans like it’s their religion.
Valley Carves Out a Tender Bit of Closure in "Good, but not together"
March 3, 2023
Skip the 'closure' conversation with your ex and put on Valley’s latest single instead.
JESSIA Reflects in New Anthem “Moved Around You”
April 6, 2025
JESSIA pulls you into the track's raw, emotional gravity using her signature blend of blunt honesty and addictive pop melodies.
Miso Extra Brings POP to Life in Debut Album “Earcandy” (Q&A)
May 19, 2025
For fans of bubblegum pop rejoice, we’ve found a new obsession for your listening pleasure.
The Beaches Navigate Heartbreak in New Single “Touch Myself”
June 27, 2025
Everyone’s favorite girl group, The Beaches, have done it yet again with their latest single, “Touch Myself,” an extremely candid take on a breakup.
KATSEYE Delivers a Collection of 'BEAUTIFUL CHAOS'
July 4, 2025
With 'BEAUTIFUL CHAOS,' KATSEYE redefines itself as a fearless, boundary-pushing group.
renforshort Takes Us Through ‘a girl's experience,’ Track by Track
June 16, 2025
‘a girls experience’ traces an alternative pop course through feelings of nostalgia, desperate crushes, and coming of age.
![P1Harmony Release Cheeky 8th Mini Album 'Duh!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/،ع_p1_h_8_t_h_m_i_n_i__d__a_l_l1-1747694177.jpg)
P1Harmony Release Cheeky 8th Mini Album 'Duh!' [Q&A]
May 20, 2025
Ones To Watch had the opportunity to chat with the group about their artistic growth, recent tours, and other creative endeavors, and what they hope fans will take away from their music.
![Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/our_new_album,“_left_behind”,_is_o_u_t_n_o_w_on_a_l_l_platforms_feels_so_unreal_and_good_to_finally_sh-1754612413.jpg)
Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]
August 8, 2025
Their album, 'Left Behind,' showcases the dynamic of true friends enjoying their creative journey.
Nate Sib's "keep it up" Positions Him as Pop Music's Next Great Disruptor
April 29, 2025
"keep it up" combines the energy of underground dance music with Sib's predilection for alternative pop experimentation.
![Luvcat Reflects on Debut LA Show and the Release of Fan Favorite “Lipstick” [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d_s_c_f4357-1747176879.png)
Luvcat Reflects on Debut LA Show and the Release of Fan Favorite “Lipstick” [Q+A]
May 14, 2025
U.K. breakthrough artist Luvcat has landed in the U.S., bringing her raw, romantic energy to her growing cult-fanbase.
Sophia Stel Raises a Subtle Middle Finger to Social Media Influencer-ism in Her Latest Single
August 6, 2025
The artist’s new track “All My Friends are Models” evokes a sense of comfort in solitude, laying the introspective foundation for her upcoming EP, How To Win at Solitaire.