From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
![Dad's Safehaven Is "Smash Bros" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dad ones to watch two smaller_1575490976.png)
Dad's Safehaven Is "Smash Bros" [Premiere]
December 3, 2019
Your new favorite 2-D e-girl delivers an impassioned ode to one of the best Switch games.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
No Rome Is a The 1975-Cosigned R&B Star to Look Out For
December 2, 2019
No Rome is a much-needed R&B outlier.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Genevieve Stokes Longs For a Change of Seasons in "Habits"
August 15, 2022
“Habits” invites us into a mercurial world of teenage growing pains.
Bella Poarch Opens Up About Her Sexual Assault on Sub Urban Collab "Inferno"
August 13, 2021
"This is something I haven't been ready to share with you just yet... But I'm ready now."
Chappell Roan Is Unapologetically "HOT TO GO!"
August 14, 2023
"HOT TO GO!" is a snapshot of the rising star’s past and present lives
Gracie Abrams' "21" Is a Deeply Intimate and Beautiful Reflection
February 20, 2020
An artist like Abrams comes around once in a blue moon
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Surfaces Is Quite Possibly the Most Optimistic & Eclectic Indie-Pop Duo To Date
August 26, 2019
Now that Surfaces has two impressive, self-produced albums and a sold-out nationwide tour under their belt, there's no denying that this carefree duo will succeed.
Bruno Major and FINNEAS Explore the Intricacies of Soulmates in "The Most Beautiful Thing"
May 4, 2020
"a love letter to the soulmate I've never met."
Malcolm Todd Dives Into the Emotional Rollercoaster of Love and Heartbreak in "Chest Pain"
December 10, 2024
"It's about that bittersweet feeling of losing someone who still lingers in your heart."
Who Is TOMORROW X TOGETHER?
August 17, 2022
Meet the K-pop group who made history at this year's Lollapalooza.