From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
![Dad's Safehaven Is "Smash Bros" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dad ones to watch two smaller_1575490976.png)
Dad's Safehaven Is "Smash Bros" [Premiere]
December 3, 2019
Your new favorite 2-D e-girl delivers an impassioned ode to one of the best Switch games.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
No Rome Is a The 1975-Cosigned R&B Star to Look Out For
December 2, 2019
No Rome is a much-needed R&B outlier.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
![TZAR Is "What Ur Looking For" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tzar_1600457319.jpg)
TZAR Is "What Ur Looking For" [Premiere]
September 18, 2020
For an artist so new, TZAR seems to have a learned understanding of the creative process.
thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence
February 9, 2021
San Diego native thomTide has one of the most unique voices in contemporary pop.
Debbii Dawson Takes Center Stage in the Nostalgic “Happy World”
April 22, 2024
"Happy World” takes elements of ‘70s rock and disco and whisks into a modern, infectious pop stunner.
GALE Searches For Clarity On Latest Single "Por Si Las Dudas" Featuring LAGOS
November 20, 2024
The heartfelt track explores the inner conflict of seeking closure and questioning decisions even as love lingers.
![Trousdale Explains the Science of Singing as a Trio and Dishes on New Album Growing Pains [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nqh_a2_j_vo-1745529894.jpeg)
Trousdale Explains the Science of Singing as a Trio and Dishes on New Album Growing Pains [Q&A]
April 24, 2025
Growing Pains highlights experiences that are both formative and fleeting. Not just physical growing pains, but those leaving a lasting impression on the soul, the heart, and the mind.
MARIS Offers Up a Sweet Treat to Cap Off Summer With "Salt Water Taffy"
August 6, 2024
“I wanted ‘Salt Water Taffy’ to feel like summertime as a kid
Asha Maclean Stretches Into the Spotlight in "Yoga"
May 21, 2025
At its core, "Yoga" explores the emotional ebb and flow of a relationship.
Rachel Chinouriri and sombr Reignite the Initial Spark of “All I Ever Asked”
February 12, 2025
A great song stands the test of time and can take many forms.
Gilanares Explores Self-Destruction On Stimulating Single "F33D TH3 B3AST"
March 26, 2025
"I want this song to encourage people to explore their own 'beast," explains Gilanares
![Let Izora's 'Vertigo' EP Pull You Into A Blissfully Disorienting Spiral [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_r_e_s_s_p_h_o_t_o_s-1749049142.jpg)
Let Izora's 'Vertigo' EP Pull You Into A Blissfully Disorienting Spiral [Q&A]
June 4, 2025
The songwriter walks us through her Indian roots, storytelling instincts, and alt-pop production.