From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
![Dad's Safehaven Is "Smash Bros" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dad ones to watch two smaller_1575490976.png)
Dad's Safehaven Is "Smash Bros" [Premiere]
December 3, 2019
Your new favorite 2-D e-girl delivers an impassioned ode to one of the best Switch games.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
No Rome Is a The 1975-Cosigned R&B Star to Look Out For
December 2, 2019
No Rome is a much-needed R&B outlier.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
![There Is A Home Inside Madilyn Mei's "Can of Worms" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1900x1900-000000-80-0-0-1754010661.jpg)
There Is A Home Inside Madilyn Mei's "Can of Worms" [Q&A]
July 31, 2025
Wanting to dig deeper into this young & promising artist's very unique approach, we popped on the laptop window box to learn more.
Meg Smith Wants the Spotlight in “Girls Just Wanna Be Famous”
June 17, 2025
Presenting itself as nothing less than an anthem for every diva who’s ever practiced their awards speech in the mirror, Meg Smith is perfectly equipped to deliver this song with all the pink hair dye, sequins, and platform boots you could ever ask for.
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Ally Salort Embraces Emotional Detours on Coming-of-Age EP Change of Plans
July 23, 2025
Ally Salort’s new EP, Change of Plans, offers a fresh, emotionally charged take on love, self-reflection, and resilience.
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Haute & Freddy Are Hosting a Carnival and You’re Invited
August 1, 2025
With feathery production and Chappell Roan-esque vocal flip, "Sophie" sounds like the moment you catch a glimpse of someone who used to mean everything…and then they vanish.
![Marta Knight is 'Unbothered' and We're Following Suit [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marta_knight__above__laura_lobos-1747158496.jpg)
Marta Knight is 'Unbothered' and We're Following Suit [Q&A]
May 13, 2025
This Barcelona-based artist blends elements of 90s folk-rock with modern indie pop.
Maggie Lindemann's "one of the ones" Is an Infectious Sonic Departure
July 28, 2025
"This song is about the tension between craving connection and pushing people away."
UMI Explores The Human Experience on Double Single & Album Announcement
July 29, 2025
Rising star, UMI, continues to show her talent as one of the best new young R&B singer-songwriters.
Dylan Gossett’s Westward Is a Life Soundtrack Rooted in Faith and Feeling
July 31, 2025
One week after releasing his debut album, Westward, Dylan Gossett is taking a moment to reflect on what has already become a milestone in his young career.
Evalyn Kicks It Up A Notch With Her Thrilling Innovation “The Feeling”
June 18, 2025
"The Feeling" is an exhilarating burst of sound inspired by the uplifting energy of 2010s music.
Korean Electronic Artist CIFIKA is in a Lane Entirely of Her Own!
July 20, 2025
Korean electronic artist CIFIKA is in a lane entirely her own, crafting immersive soundscapes that blend otherworldly vocals, bold production, and a deep sense of cultural identity.