From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
Chela's "Delivery" Video Is a Cosmic '80s Dream
December 4, 2019
Chela is finishing the year in a big way.
![Dad's Safehaven Is "Smash Bros" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dad ones to watch two smaller_1575490976.png)
Dad's Safehaven Is "Smash Bros" [Premiere]
December 3, 2019
Your new favorite 2-D e-girl delivers an impassioned ode to one of the best Switch games.
16-Year-Old Tate McRae Is Destined to Become Pop Royalty
December 3, 2019
Come 2020, McRae is a name you will be seeing everywhere.
No Rome Is a The 1975-Cosigned R&B Star to Look Out For
December 2, 2019
No Rome is a much-needed R&B outlier.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Pop Prodigy Tate McRae Shares Her Coming-of-Age Story in 'all the things i never said'
January 28, 2020
The trials and tribulations of coming-of-age have never sounded this good.
![Marisa Maino Delivers a Stirring Rendition of "growing up can go to hell" Live From Burger King [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marisa-maino-growing-up-can-go-to-hell_1634925440.jpg)
Marisa Maino Delivers a Stirring Rendition of "growing up can go to hell" Live From Burger King [Premiere]
October 22, 2021
At Burger King with my burger queen ðŸ''
French Superstar JAIN's Album 'The Fool' Dares to Be Itself
April 25, 2023
Jain continues her wondrous, emotive kaleidoscope approach to story telling on her third album, 'The Fool.'
Tate McRae and Audrey Mika Affirm SAYGRACE's Hunch That "Boys Ain't Shit"
April 3, 2020
Is your man leaving you on read even though being on our phones is the only thing left to do?
Joji and Don Krez Close Out the Summer in "Breathe"
September 12, 2019
"I wanted my fans to have a song before the summer ended - one that is fun and free."
Dominic Fike Returns Home in "Dancing in the Courthouse"
April 14, 2023
Fike is one of one.
Laufey Falls Under Love's Spell in New Single "Bewitched"
July 27, 2023
It's hard not to fall head over heels for Laufey's timeless take on being in love with love.
Phum Viphurit's "Hello, Anxiety" Is an Outright Uplifting Tune
March 22, 2019
Does Viphurit have another viral hit on his hands?
Peter McPoland's "String Lights" Is Painstakingly Beautiful
January 17, 2022
McPoland is as heartfelt and raw as ever.
I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.