From the Site
Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program
April 26, 2024
“The music you make is a part of you. That is why we are so passionate about what we create.”
Brooke Alexx Wants Nothing More Than to Be "Hot Like You"
April 25, 2024
“Being hot is a mindset, so go out and do whatever makes you feel hot!"
Eden Rain Wishes Things Could Have Gone Different in Moody New Single "Great Nothing"
April 25, 2024
"I wrote 'Great Nothing,' about the rise and fall of a frienduationship"
(2)-1714688270.png)
Grunge Duo Solfcult Celebrate Women With Uplifting New Track "One Of The Pack" | THE NOISE
April 25, 2024
Grunge duo Softcult burst into a joyous celebration of women supporting women in their latest track, "One Of The Pack."
Zoe Ko Leaves No Crumbs in Mouthwatering New Single "EAT"
April 24, 2024
“Not giving a single f*ck about what others think is in. EATING is in.”
Nxdia Channels Obsession, Sacrifice, and Infatuation in the Intoxicating "Jennifer's Body"
April 24, 2024
"...treating yourself as expendable just to have someone's attention for a while…pretty strange, but humans are, aren't they?"
Aries Welcomes Fans Back to 'WELCOME HOME' With 5th Anniversary Deluxe LP
April 24, 2024
Released five years ago, the debut album remains a cathartic anti-pop masterclass.
LAUNDRY DAY Begs the All-Important Question in New Single "Why is everyone a DJ?”
April 23, 2024
After regularly going viral, “Why is everyone a DJ?” feels like an authentic first single for LAUNDRY DAY’s next era.
![Ari Rivera Learns to Let Go in the Gritty but Delicate 'ep 2' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1713829861.jpg)
Ari Rivera Learns to Let Go in the Gritty but Delicate 'ep 2' [Q&A]
April 23, 2024
'EP2' is a shimmering alternative landscape full of songwriting mastery and a boundary-pushing sonic palette.
![10 Questions With Benita on Her New Single "The Worst" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benita-the-worst-1713893266.png)
10 Questions With Benita on Her New Single "The Worst" [Q&A]
April 23, 2024
Benita is yet another artist making Toronto a hotbed for sultry, sexy R&B.
Cian Ducrot Grasps Every Little Special Moment in "Something I Can't Afford"
May 28, 2024
"'Something I Can't Afford' was written in a moment where I was feeling really down about wasting time when fighting with my partner."
Sports Team Reflect on American Gun Culture in Latest Single "Bang Bang Bang"
January 10, 2025
The cinematic and sharp single is deft, harrowing, and poignant.
Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
Appleby Opens Up on "Luck"
July 14, 2020
Illinois native Appleby releases a vulnerable ode to self-discovery.
![Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Cuffed_Up_-_Donny_Darköff_(live)_1603742622.gif)
Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]
October 26, 2020
LA-based indie-punk quartet Cuffed Up has returned with a live version of their song "Donny Darkà¶ff" inspired by a very famous Don.
Modern Tales Takes Us Through Their Debut Album ‘Stars Align’ Track By Track
July 17, 2023
The duo walks us through their cinematic, dance-inducing debut effort.
Quarters Of Change Are "Heaven bound" In Enthralling New Single
October 27, 2023
"'Heaven Bound' is about a period of nihilism, isolation, and addiction. Specifically using addiction to cope."
poptropicaslutz! Reignite a Y2K-Era Love Affair in "Lovers In Arms"
April 22, 2024
Drawing from Y2K pop stardom, indie sleaze, pop-punk, and Soundcloud's rap era, poptropicaslutz! is a tour de force.
Gracie Abrams’ “Risk” Is Chaotic Indie-Pop Perfection For the Delulu Girlies
May 3, 2024
If you have ever had a crush on literally anyone ever, then “Risk” is for you.
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.