From the Site
Kenny Mason's "Play Ball" Video Is a Punk-Rap Nostalgia Trip
June 16, 2021
Mason's music is a harmonious synthesis of punk, alternative rock, and Atlanta hip-hop affinities.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Hope Tala's "Mad" Sublimely Captures a Relationship on the Brink
June 16, 2021
Hope Tala's music is a lucid daydream given sonic form.
![Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Skip-Waiters-handgun_1623856183.jpeg)
Skip Waiters Takes Aim With Fervent "Handgun" Visual [Premiere]
June 16, 2021
Rife with staccato bravado familiar to fans of Kendrick Lamar, Skip Waiters delivers on every front.
Carol Ades Memorializes a Snippet of Youth in Debut "I Can't Wait to Be British"
June 15, 2021
In her debut single, Ades encapsulates a moment of profound self-realization.
TANISAKO Reaches New Heights on Sophomore Single "Young & Dangerous"
June 15, 2021
In the span of two singles, TANISAKO has already established a somber, distinctive sound.
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
Tall Heights Unveil "The Mountain," a Touching Tale of Longing and Loss
June 15, 2021
Every moment of "The Mountain" is spine-chilling.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Housewife Is Absolutely Thriving in Their "Fuck Around Phase"
March 14, 2023
"Fuck Around Phase" is a flirtatious, drunken singalong.
![BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_5149e35913960b2579451ccdbd6e7d75_8773b093_2048_1614383147.jpg)
BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]
February 26, 2021
We got the chance to connect with BIGBABYGUCCI via email and learn more about his project, dream collaborations, his major influences, and more.
Suki Waterhouse Reignites an Old Flame in "Wild Side"
April 7, 2022
"'Wild Side' is about recognizing each other's past, the beauty and the fear that comes in reminiscing about who you used to love."
Evening Elephants Grapple With Loss in "Hush Fires"
October 21, 2023
"'Hush Fires' is a song about loss. The stages you go through after that and the feelings you have towards the person you have loss."
![Jonah Yano Makes His Long Awaited Debut with Soulful 'nervous' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jonah-yano-ones-to-watch-7_1562010217.jpg)
Jonah Yano Makes His Long Awaited Debut with Soulful 'nervous' EP [Q&A]
July 1, 2019
Pulling inspiration from Leslie Feist, MONEYPHONE, and Earl Sweatshirt, Yano has finally unveiled his incredible debut EP, nervous.
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
The Maràas' "Out for the night" Is a Hypnotic Live Rendition of an Unreleased Track
November 7, 2019
"We'll probably never release the actual produced track that we made, but we wanted to share the song with you one way or another."
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
From TikTok Sensation to Chart-Topping Artist: Meet Arizona Zervas
March 4, 2020
The first unsigned artist to top the Spotify charts in years.
Kim Petras Has a Fun Night Out in "Blow It All"
May 10, 2019
+ Catch the pop princess on tour this summer.