From the Site
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
Kim Petras' "Malibu" Is Picture-Perfect Pop Escapism
May 7, 2020
"I just want 'Malibu' to be a fizzy, refreshing drink that comes to you during this quarantine and makes you forget all your anxieties."
Fiji Blue Has Us Feeling "Butterflies" in New Single
May 7, 2020
Fiji Blue's music seems to change with the seasons.
Mini Trees' "Want Me To Stay" Is an Ethereal Portrait of Unrequited Love
May 7, 2020
Mini Trees' bittersweet wish is all too relatable.
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
Dempsey Hope Pens an Enduring Love Letter in "When I Wake Up"
May 6, 2020
"My realization in this song is that all the little things matter and that none of them should be taken for granted."
The Aces Release "My Phone is Trying to Kill Me," Detail Vulnerable Sophomore Album
May 6, 2020
"If you felt too vulnerable, if it scared you, then you had to keep going."
Co-Stanza Wants You to Take a Leap of Faith in "Test the Water"
August 19, 2020
Co-Stanza has written a song overflowing with infectious positivity.
Niko Rose Is Endearing, Relatable, and Incredibly Catchy on 'Sleeping Bag'
October 19, 2020
The Arizona-based Niko Rose knows how to put a song together.
'Who Am I?' Is the Optimistic and Resilient Return of Pale Waves
February 17, 2021
Fans have been excitedly anticipating the return of the Manchester pop-punk-meets-indie-rock group, and Pale Waves has finally rewarded their patience with 11 new tracks.
ToBy's Debut Album 'L'esprit' Is an Introspective and Multifaceted Journey
October 18, 2021
L'esprit is a project that is simultaneously cohesive and unrestrained in its omnivorous artistic direction.
![Loverground Pens a Message to His Higher Self With "How U Feel" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Loverground-interview_1645822727.JPG)
Loverground Pens a Message to His Higher Self With "How U Feel" [Q&A]
February 25, 2022
"It's about connecting with your true self and surrendering to it."
Beach Bunny Unleashes a Spectacular ‘Emotional Creature’ With Sophomore Album
August 2, 2022
"'Emotional Creature' is, at its center, an album about allowing oneself to feel the full spectrum of human emotions."
![Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/young-friend-interview-how-did-we-get-here-1663186539.jpg)
Summer Comes to an End in young friend's 'HOW DID WE GET HERE?' [Q&A]
September 13, 2022
How old denim, Jeff Buckley, summer's end, Hanya Yanagihara, and more informed young friend's latest emphmeral project.
SG5 Brings The Heat In 'Sailor Moon' Inspired "Firetruck" Video
March 10, 2023
The next generation of Japanese girl groups has arrived with the fiery debut of SG5.
INJI Cements Herself as the Dance-Pop Artist to Watch With 'WE GOOD'
September 13, 2024
INJI’s music bursts with femininity and power, fusing sounds of jazz, bossa nova, classical, and everything in between.
Olivia Dean Falls Effortlessly in Love on “Touching Toes”
November 19, 2024
Toeing the line between cliché and sincere, Dean strips back her loving feelings to their simplest form.