From the Site
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Housewife Is Absolutely Thriving in Their "Fuck Around Phase"
March 14, 2023
"Fuck Around Phase" is a flirtatious, drunken singalong.
![BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_5149e35913960b2579451ccdbd6e7d75_8773b093_2048_1614383147.jpg)
BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]
February 26, 2021
We got the chance to connect with BIGBABYGUCCI via email and learn more about his project, dream collaborations, his major influences, and more.
Suki Waterhouse Reignites an Old Flame in "Wild Side"
April 7, 2022
"'Wild Side' is about recognizing each other's past, the beauty and the fear that comes in reminiscing about who you used to love."
Evening Elephants Grapple With Loss in "Hush Fires"
October 21, 2023
"'Hush Fires' is a song about loss. The stages you go through after that and the feelings you have towards the person you have loss."
![Jonah Yano Makes His Long Awaited Debut with Soulful 'nervous' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jonah-yano-ones-to-watch-7_1562010217.jpg)
Jonah Yano Makes His Long Awaited Debut with Soulful 'nervous' EP [Q&A]
July 1, 2019
Pulling inspiration from Leslie Feist, MONEYPHONE, and Earl Sweatshirt, Yano has finally unveiled his incredible debut EP, nervous.
![George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-taylor-ones-to-watch-2_1561662511.jpeg)
George Taylor's "Roses" Is a Masterful Use of Sonic Space [PREMIERE]
June 27, 2019
British singer-songwriter George Taylor has shown from the jump that he can build worlds inside your headphones.
The Maràas' "Out for the night" Is a Hypnotic Live Rendition of an Unreleased Track
November 7, 2019
"We'll probably never release the actual produced track that we made, but we wanted to share the song with you one way or another."
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
From TikTok Sensation to Chart-Topping Artist: Meet Arizona Zervas
March 4, 2020
The first unsigned artist to top the Spotify charts in years.
Kim Petras Has a Fun Night Out in "Blow It All"
May 10, 2019
+ Catch the pop princess on tour this summer.