From the Site
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Beabadoobee Imbues 'Loveworm (Bedroom Sessions)' With a Comfortable Warmth
July 9, 2019
'Loveworm (Bedroom Sessions)' is comprised of somber lullabies that somehow make you feel so warm and full, yet so sad and pensive.
SWMRS Inverts a Nirvana Classic in "Lose Lose Lose" Video
July 9, 2019
"Being a young person in 2019 feels a lot more like being in an inhospitable bingo club than being in the hyper-idealized vision of a punk show."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
![Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gia-woods-ones-to-watch-crop_1562621124.jpg)
Gia Woods Delves into a Dangerous Infatuation in "Feel It" Video [Q&A + PREMIERE]
July 8, 2019
In celebration of the new release, we sat down with Gia Woods to talk about her original inspirations, her passion for authenticity, and the creative direction behind her new video.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Dominic Fike's "Phone Numbers" Is Your Soundtrack to Overcast Summer Days
July 8, 2019
If you're wondering why you didn't already have "Phone Numbers" playing on repeat, it's because the distinctive hip-hop and pop amalgamation nonchalantly dropped on the 4th of July.
![Easy Life - "Pockets" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/easy-life-ones-to-watch_1562353581.jpeg)
Easy Life - "Pockets" [Live + Interview] | All Eyes On
July 5, 2019
Easy Life is music's answer to rainy days.
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FOXCULT Is A Force Of Nature On New Single "GLACIER" | THE NOISE
August 25, 2023
The all-trans group FOXCULT continue to send shockwaves through the music world with the release of their latest single, "GLACIER."
LIA LIA Takes an Ethereal Ride to the Other Side in "I Ride My Bike"
September 20, 2023
"'I ride my bike' is a lullaby for late-night travelers."
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P1Harmony Hold Nothing Back in Their Debut Full-Length 'Killin' It'
February 7, 2024
The K-pop group is infectious and innovative in equal measure.
RIMON Showers Herself With "Flowers" in R&B Stunner
March 25, 2024
RIMON delivers a sensual performance that perfectly captures the essence of love.
Brooke Alexx's "Big Mouth" Is a Gutsy and Genuine Debut
October 7, 2024
Told through the most delectable of ear candy melodies, Alexx turns sitcom-worthy stories into a powerhouse of modern pop.
girl in red Strips Everything Down to the Heart of the Matter in "confession"
March 4, 2025
In just 84 seconds, girl in red delivers an unguarded glimpse into the quiet, messy corners of the human experience.
![On 'George,' Jake Minch Recoils, Self-Loathes, Falters, and Learns to Love Through His Growing Pains [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-_minch-by-_adali-_schell-2-1170x780-1753134366.jpg)
On 'George,' Jake Minch Recoils, Self-Loathes, Falters, and Learns to Love Through His Growing Pains [Q&A]
July 17, 2025
In this in-depth discussion on Minch's album, we learn about middle-of-the-country syndrome, a Kurt Vile obsession, and sleeping with the door open.
![Iris Lune Explores Animalism in the Dynamic "Chirp Chirp" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Iris-Lune-ones-to-watch-3.jpeg)
Iris Lune Explores Animalism in the Dynamic "Chirp Chirp" [PREMIERE]
March 22, 2019
iris Lune's avant-garde meditations are captivating.
Noah Cunane's "Medicine" Music Video Hits Different
February 25, 2020
Cunane's new music video is as relatable as it is sympathetic.
Charles on TV Bends Genres on Jazzy Single "Strongman"
February 2, 2021
New York singer and songwriter Charles on TV returns to us this week with "Strongman," a quirky and eclectic single that sees an unlikely combination of jazz, pop, and funk.