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Photo Credit: Joey Brodnax

What began as Wilder in 2015 has now evolved to Betcha, a charming Nashville band comprised of friends who met as freshmen at Belmont University. The four-piece rock band saw their first success at their school's Battle of the Bands competition, which led to them signing a deal with Atlantic Records and touring alongside Kaleo and Judah & The Lion. With a dynamic sound that spans across alternative rock and pop, Betcha is ready to unveil the absorbing music video for their latest single, "Lucy Lucy."

The compelling Joey Brodnax-directed visual opens in a studio where Betcha is getting ready to film their music video as the filter switches from black-and-white to colored. Once "Lucy Lucy" begins, we're thrown underneath a rainbow play parachute as lead guitarist Ben Booth shreds on guitar and vocalist Charlie Green grasps a microphone in front of a green screen. With advanced digital effects and retro vibes throughout the engaging video, bassist Taylor Dubray and drummer Chase Wofford join the others underneath the colorful parachute so Betcha can perform "Lucy Lucy" as a full ensemble.

On the "Lucy Lucy" video, Betcha exclusively shared with us,

"A primary focus for making this video was to simply have a great time filming and to showcase a side of the band that people haven't seen before. We knew we would achieve just that in working with our great friend Joey Brodnax. He really helped guide our vision of creating a video that's whimsical and retro, all the while doing justice to the song."

Run underneath Betcha's rainbow parachute in the "Lucy Lucy" music video below: