Photo: Jenn Kang
Some would argue that the closest we have to modern-day Shakespeare is the WWE. Those some would be right. After all, where else can Stone Cold Steve Austin being hit by a car turn into a Holmesian style whodunit with numerous unexpected twists and red herrings? It is a love for theatrics and larger-than-life personalities that builds the foundation for Deb Never's and Kenny Beat's "Stone Cold."
From Dominic Fike's "Phone Numbers" to the animated world of Denzel Curry's Unlocked, "Stone Cold" arrives in a long line of Kenny Beats - produced projects, and paints Deb Never as an artist who is undeniably up next. While most previous Kenny Beats-assisted affairs have been built around leftfield pop personality and booming hip-hop, "Stone Cold" retains Never's effortlessly cool flair.
Backed by a sauntering, ominous bassline, Never delivers a track that doubles as an homage to the infamous Stone Cold Steve Austin and an examination of toxic masculinity. "Stone Cold Steve Austin / Desperate for attention / He's slamming bodies left and right / Just to prove a point / That he's the strongest man alive / But a lonely boy," Never states in a characteristically nonchalant fashion.
"Stone Cold" also arrives alongside a video that adopts the theatrical approach of a backyard WWE show ripped straight from the attitude era of the late '90s and early '00s. With Never donning inflatable muscle arms à la SpongeBob and Kenny Beats making for a grade-A announcer, we may just have an early contender for the best music video of 2020 on our hands.
Listen to "Stone Cold" below: