It is 2019. The Earth is on fire, Billie Eilish is walking on walls, and Nicki Minaj has apparently retired from the rap game with an abrupt tweet, leaving a throne unattended. While much of the conversation following Minaj’s sudden departure has surrounded themes of how long this retirement is actually going to last or if Cardi B is indeed the new queen of rap, I would like to posit a single interjection: Doja Cat is the one you need to be keeping your eye on.
With the release of “Bottom Bitch,” the latest single from her forthcoming sophomore album, Hot Pink, the viral rapper has once again demonstrated why she may just be the Internet’s favorite rapper. The new single is liberally coated in late ‘90s and early 2000s grunge-evoking production, immediately hurdling us back to a time where all we wanted to be was a little more like Avril Lavigne or Kurt Cobain. The deluge of nostalgia finds a perfect home in Doja Cat’s ode to an undying friendship.
“That’s my hoe / That’s my doe / That’s my glow up… / That’s my bottom bitch / ‘Cause she ‘bout it bitch / And I’m proud of it,” Doja Cat coos in a series of lyrics that could double as a transcript of the sort of text you send to your best friend after one too many bottles of wine. The grunge-fueled best friend anthem also arrives accompanied by a visual that is quite literally, everything.
The visual for “Bottom Bitch” sees Doja Cat joined by best friend Rico Nasty for a day out of well-intentioned mayhem, culminating in iconic early 2000s music video fashion, with a final concert/skate park pop-up in an empty pool. The only question we have is… who allowed Doja Cat to channel 2002 this hard?
Watch the video for “Bottom Bitch” below: