chase plato Cements Himself as an Artist to Watch With "Stranger Than Fiction"
One of my favorite things about this job is observing artists in the very infancy of their careers, seeing what direction they choose to take while they're still in the very process of discovering themselves. Do they continue to ardently polish the sound they've landed on until it shines like a diamond? Do they experiment with reckless abandon until they land in the niche that speaks to them? Or, are they like chase plato, for who the very act of creation seems to come all too naturally, a necessary extension of oneself that cares not for genre or any self-imposed limitations.
Preceded by the explosive "RIP KOBE" and N.E.R.D-inspired "ICE CREAM MAN" "STRANGER THAN FICTION" marks the third single from the 19-year-old producer, rapper, and songwriter based out of Detroit and developed by the Assemble Sound team. And while it's his only third single to date, you would be forgiven for thinking of this as a polished leftfield gem from an underground veteran. It might have something to do with the foundation of "STRANGER THAN FICTION" and how it very much was a process to create a wholly original vision that spoke to plato.
"'STRANGER THAN FICTION' is one attempt of many to do something honest and original. I put so much of myself into this song and visuals. The track is completely self produced and mixed, the video was directed by me and my creative partner victor grisson, and the clothes used in the video were designed by me,“ shares plato.
The result is a deeply beautiful, saturated music video that matches the frenetic, mile-a-minute undercurrent of the song. Pitched-up vocals question the void, a lover, a friend turned stranger, with the only interruption being plato's series of emotional confessionals. It would be an understatement to say plato put his everything into "STRANGER THAN FICTION;" this is a creative extension of plato's very being.
Watch the "Stranger Than Fiction" video below: