Omar Apollo's "Killing Me" Sees Him Caught Between Love and Infatuation

Photo:  Gustavo Garcia-Villa

To truly relish in Omar Apollo's soundscape, you'd have to doze into a daydream-like state - yet, it happens instinctively, as his melodies without fail blur into the corridors of our minds, allowing us to fall into a trance. So, of course, the bilingual crooner provides a refreshed lustful dream with the release of "Killing Me," serving as a taster for what’s to come on IVORY, the debut album from Apollo, set to release April 8 via Warner Records.

Apollo himself daydreams away on "Killing Me," as he muses on love and lust and how interchangeable these two emotions seem to be. The track itself beautifully sways from English to Spanish in one breath, moving between lyrics that capture the essence of being in the throes of infatuation and falling for someone, maybe just a little too much. It's apparent that his roots lie in alt-R&B, yet his Mexican heritage allows him to open the gates of bachata and Latin pop flare, two styles that soar through this almost three-minute track.

"Killing Me" forms with a celestial choral loop before the melody from the guitar takes control. Through its entirety, Apollo reflects on a relationship he just can't seem to get out of his mind, and it's these relatable, raw emotions he expresses that make it such a stunning hit. The seductive pre-chorus is the glue to it all, as he sings, "Love me like I'm gonna die / Fuck me like you fantasize / Touch me like you know you provide to / Ain't one to lie to just one to slide through."

Before you know it, the switch to Spanish from English occurs softly, as the sensual side of the song still lingers with "Te lo juro solo pienso en ti / Cuando me tocas y me llamas, vuelo." (English: "I swear I only think of you / When you touch me and call me, I fly.")  

"Killing Me" stands as the fourth single to be released from IVORY, following "Invincible," featuring Daniel Caesar. As the excitement for IVORY continues to bubble, each new single unveils a new side of Apollo, one that's equally ready to welcome a new era and a new sound.

Watch the  "Killing Me" video below:

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