Ones2Watch Home

Photo:  Lucy Sandler

Following her 2020 critically praised debut album, Only Child, indie pop artist Sasha Alex Sloan  returns with her latest single, “WTF.” The nihilistic and dreamy track drops alongside the announcement of her upcoming sophomore album, I Blame The World, set to release May 13 via RCA Records.

Sloan offers the first taste of the album with “WTF,” a telling indicator of what fans can expect of the project from its title alone. The song opens with a melancholic Sloan expressing, “Sometimes I got a hard time seeing the point to existing / Am I here for a reason / Or ‘cause my parents were drinking?” She goes on to share her tumultuous relationship with religion, noting she has a “hard time believing in Jesus,” and asking the world at large, “If there’s a Heaven above us, then why can nobody see it?"  

As the humming instrumentals build, she croons, "Same shit, different year, 'til I disappear,” on the percussion-led, indie rock-driven record. She melodically remarks on the endless rat race of life and the seemingly futile task of finding a bigger purpose.

The accompanying music video, directed by Anderson Wright, echoes the song’s existential sentiment. Viewers watch as Sloan is seen going through the motions of her day. The camera slowly zooms out on the unfazed artist as flames engulf the room around her. She gets up from her recliner to get a glass of water as police lights shine through the kitchen window. She takes one look before returning and settling into her chair as the billowing flames rage around her.  

The forthcoming record finds Sloan embracing the weary apathy of the world around her and ushering in a bold new era of musicality. Sloan describes the new album as an “honest, non-hopeful” collection of work, distinctly encapsulating the all-too-relatable emotions of hopelessness and isolation through unflinching and insightfully nuanced lyricism and a razor-sharp sensibility.

Watch the  "WTF" video below: