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A take on the beloved Snow White fairytale with a dash of sensual and sinister, dark pop priestess SNOW WIFE is all anyone’s talking about, and for good reason. 

Only a few weeks into its lifespan, her single “AMERICAN HORROR SHOW” has surpassed five million streams on Spotify alone, landing on several major playlists and blasting her into the public consciousness with the entire world thirsting to know more about the industry’s latest obsession. She’s seemingly come out of nowhere and dropped an addictive single full of raunch and lyrical wit. So, who exactly is SNOW WIFE? 

Hailing from Houston, Texas, the 21-year-old artist entered the industry originally with hopes of working as a touring dancer, training commercially. As her storytelling gifts revealed themselves and her desire to perform took new shape, she pivoted to pursue music, a destiny long awaiting her. Harsh gravel in her tone, she’s got a voice full of strength and rasp, and it’s difficult to imagine her anywhere not near a mic.

With lyrics several steps beyond suggestive, SNOW WIFE is nowhere next to shy. With wide eyes, bare skin, and perfect form, she takes up space as if she’s only ever known the spotlight.

As its accompanying video surpasses one million views, “AMERICAN HORROR SHOW” is one of the strongest debuts in recent memory. Her success is largely in ode to the organic TikTok following she’s cultivated, an audience who saw her potential from the first note and stand unconditionally supportive of her journey. With plans to release her debut project, QUEEN DEGENERATE, this fall, it’s clear we’re witnessing the inception of SNOW WIFE’s lasting reign.

Watch the "AMERICAN HORROR SHOW" video below: