We are always rightfully meriting effort. Life is too random and timing too circumstantial to get it right every time. FRENSHIP do many things very well: great hair, great hooks, and a palpable, pure love for life that prevails in their version of genre-blending pop. 

First known for their large choruses that provide a strong bedrock for guest vocalists, they have melded their sound to be more inclusive of tempo and tone, and "Try" is a perfect example of their cogent craft. Marked by a crescendoing melody, pulsing drum-laden beat, and energetic bassline, this is a patented tune in all respects. All that provides a perfect foundation for Lauren Sanderson (our long loved OTW spirit animal) to lay her distinctive staccato lyrics, whether it be belting out in the chorus or going all-in on the bridge. 

The infectious vibes are amusingly conveyed in the video accompaniment, a proper romp in the park at dusk, a deliberately DIY vibe that coneys all the energy and personality of the participants and the song without the unbecoming "trying" affectation. If you need a boost of fall energy, keep spinning this single.

Watch the "Try" video below: