Budding starlet KIITA has teamed up with Ones To Watch to bring you an exclusive premiere of her hypnotic new single and accompanying lyric video, “Temptation.” Dreamy yet dangerous, the new release entrances and entices its listeners. Soft vocalized synths intertwine with KIITA’s heart-wrenching lyricism, as the siren croons, “We start a war/With the demons kept inside.” Those demons are explicitly called out in KIITA’s lyrics. Rather than shying away from the darkness, she confronts it head on and deftly undertakes topics of suicide and addiction with a certain grace and sensitivity. The song itself is a warning, but one that has an underlying tone of resignation.
KIITA, known to friends and family as Sara Lewis, hails from Columbus, OH, and is just 16-years old, although her her music tells the story of an old soul. Emotive and vulnerable, her sound will soothe the teenage anxieties of her peers while revealing them to the rest of the world. “Temptation” will appear on KIITA’s sophomore EP set to release in Sept. 2019, along with the dark and distorted “Messed Up” which arrived on July 10. One of the youngest additions to former major record executive Chris Anokute’s artist development company, Young Forever Inc., KIITA’s rising success is written in the stars.
On the emotions behind the new single, KIITA shares:
“The one thing I have learned throughout my life so far is one day, it’ll get better. And I truly believe no matter what sadness comes your way, there will be a brighter day. It may be hard to realize, but nothing is ever the same forever.”
A deathly lullaby, KIITA’s haunting new single is here: