Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak
Music education and non-profit organization Nvak has just released its first single, "Love the Way You Feel."
Nvak works in countries facing social, political, and cultural turmoil to help young students write, record, and distribute their own music. The organization was founded in 2015 by singer Tamar Kaprelian, a first-generation Armenian-American who recognized the need for people in positions of power to help young talent grow after traveling to Armenia to connect with her roots. She shared,
"When I was there, I noticed a vibrant, talented population who had little to no opportunity or encouragement to create original music and showcase their talent."
With a focus on young women and girls, Nvak now runs a year-round mentorship program with professors from schools like Berklee and Clive Davis to provide students with hands-on experience in songwriting, music production, and music business. The non-profit is currently operating out of Armenia and Israel with an upcoming launch in Malawi.
"Love the Way You Feel" is an up-tempo and energetic tune with a hint of tropical house by Brunette, an 18-year-old Armenian singer, songwriter, and producer. She shared her motivation,
"I want young girls in Armenia to listen to my songs and to feel confident and empowered that they can also have a free voice. The songs that I'm writing come from life experience and my goal is to share my story and for other people who have gone through similar difficulties to feel like they are not alone.
There isn't a huge music business (in Armenia) and there are limited opportunities for young artists to be able to express themselves through their art. Nvak is a space where you can be free to express you."
"Love the Way You Feel" is the first of nine songs recorded and produced by Armenian and Israeli artists via Nvak. The non-profit just inked a deal with Warner Music Group's Alternative Distribution Alliance (ADA) that will help propel these songs all over the world. Backed by Atlantic, Interscope, UMPG, Warner Chappell, and now ADA, Nvak hopes to amplify their students' voices outside of their country's borders.
The non-profit aims to promote empathy and understanding by bringing a variety of races, cultures, and perspectives into mainstream music. Nvak plans to release two more singles leading up to a nine-track Nvak Compilation Album slated for release later this year. All royalties from the music go back to fund Nvak's communities.
Listen to "Love the Way You Feel" below:
