Ginger Root Goes Back to School in Darling "B4" Visual
Ginger Root is just trying to impress the kids! Instead of pursuing the boring, but lucrative jobs in law, tech, or medicine, Ginger Root hopes to inspire the kids to choose the life of an indie pop musician. But the kids just aren't having it in the band's brand new video for their single "B4."
The cute and quirky new video was directed by the band's lead Cameron Lew. "B4" is a disco friendly tune. It sports Ginger Root's signature elastic keyboard chords and flexible Philly Soul bassline. Lew's frosted old school-leaning vocals make the '70s filter over "B4" all the more vivid.
Shot in a cinematic style, complete with a dramatic intro and full end credits, the "B4" visual shows Ginger Root arriving at an elementary class' career day. He's there representing the new wave job of "Indie Band." What's cool is how Ginger Root delivers this new job prospect.
He stands in front of the class and performs the song in sign language, while the lyrics run across the bottom of the video. In an eloquent display of inclusivity, Ginger Root makes himself an epic indie ally to the deaf community. Throughout the rest of the video, the band turns the classroom into a colorful sparkly disco, while the kids couldn't be more confused and ironically unimpressed by Ginger Root's best efforts.
Watch Ginger Root give his best class presentation in the "B4" video below: