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We did a thing, and we couldn’t be more excited about it, especially as it allows team OnesToWatch to bring more opportunities to the creative people we love the most, the artists. It is hard to overstate our enthusiasm for the inaugural Mastercard Artist Accelerator X OnesToWatch touring series, a program that will guide five artists and their fans through the future of music as they work with industry mentors, learning about cutting-edge technology, and perform live around the world.  

Announcing with the easy-to-celebrate Asha Imuno who just dropped his immersive debut album, PINS & NEEDLES, we will reveal the next four artists over the upcoming weeks and look forward to bringing the whole gang together for a truly all-things affair. The artists will get to engage with experts from all walks of the music and touring industry, including a special session with artist mentor, Este Haim, and much more. Stay tuned for more details! What’s more, in the coming weeks, Mastercard will launch a new Mastercard Music Pass which will give fans access to unique experiences, OnesToWatch showcases with the artists, concert tickets, exclusive merch, and more.

“OnesToWatch is the definitive launchpad for the next wave of talent. We’ve helped propel icons like Lewis Capaldi, Tate McRae, The Marías, Conan Gray, and Ashe onto the global stage," said David O'Connor, Founder of OnesToWatch. “Together with Mastercard, we’re giving artists opportunities, tools and the guidance they will need to build a sustainable and successful career. At OnesToWatch, there is nothing that fills us up more than championing and fostering the growth of young artists, paving the way for them to become the headliners of the future."