From the Site
![Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mastercard-onestowatch-1714148107.jpeg)
Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program
April 26, 2024
“The music you make is a part of you. That is why we are so passionate about what we create.”
Author:
Ruby Scott
![Head In The Clouds Festival Returns to New York With (G)I-DLE, Joji, and More](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hitc-ny-2024-poster-1707161771.jpeg)
Head In The Clouds Festival Returns to New York With (G)I-DLE, Joji, and More
February 5, 2024
The two-day event will feature live performances from some of the artists at the forefront of Asian talent and culture.
Author:
Ruby Scott
![Cailin Russo Celebrates Her New Album 'Influx' With a Pineapple Crush Cocktail](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bat_pineapple_crush-1685558905.png)
Cailin Russo Celebrates Her New Album 'Influx' With a Pineapple Crush Cocktail
May 31, 2023
Russo turns her intoxicating indie pop into an irresistible cocktail.
Author:
Ruby Scott
![Caity Baser Whips Us Up a "Pretty Boys" Cocktail | Bone Apple Tea](https://s3-us-west-2.amazonaws.com/onestowatch-v2/caity-baser-bone-apple-tea-1683658036.png)
Caity Baser Whips Us Up a "Pretty Boys" Cocktail | Bone Apple Tea
May 9, 2023
We invite the UK breakout pop star to make one irresistible cocktail.
Author:
Ruby Scott
![Who Is Ethan Bortnick?](https://s3-us-west-2.amazonaws.com/onestowatch-v2/who_is_ethan_bortnick-1682017531.png)
Who Is Ethan Bortnick?
April 20, 2023
Meet the artist who has affectionately been dubbed Billie Eilish meets Mozart.
Author:
Ruby Scott
10 Questions WithNoah Floresch on His Latest Single "Ghost of Chicago"
April 19, 2023
"'Ghost of Chicago' is a story of love and loss. It’s a classic “one-that-got-away” scenario."
Author:
Ruby Scott
![Who Is Valley?](https://s3-us-west-2.amazonaws.com/onestowatch-v2/who_is_valley-1680805850.png)
Who Is Valley?
April 6, 2023
Get to know the indelible four-piece ahead of their 'Lost in Translation' tour!
Author:
Ruby Scott
![ARIS Lands the Perfect Sucker Punch With Debut Single “Lucky Strike”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aris-select-1-1677783409.jpg)
ARIS Lands the Perfect Sucker Punch With Debut Single “Lucky Strike”
March 3, 2023
"Lucky Strike" is a debut single that is equal parts cutthroat and infectious.
Author:
Ruby Scott
![half•alive Make Us Their Legendary "Secret" Pasta | Bone Apple Tea](https://s3-us-west-2.amazonaws.com/onestowatch-v2/half-alive-1675370002.png)
half•alive Make Us Their Legendary "Secret" Pasta | Bone Apple Tea
February 2, 2023
Can the boys whip up their legendary pasta or will this be a case of too many cooks in the kitchen?
Author:
Ruby Scott
![Who Is New Rules?](https://s3-us-west-2.amazonaws.com/onestowatch-v2/who-is-new-rules-1668223919.png)
Who Is New Rules?
November 11, 2022
Get to know the UK trio with a stadium-sized sound.
Author:
Ruby Scott
![Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clairo-shelly-ones-to-watch_1604034054.jpg)
Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Author:
Ruby Scott
![Who is Joey Valence & Brae?](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joey_valence_and_brae_thumbnail-1663271530.png)
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
Author:
Ruby Scott
![Who Is TOMORROW X TOGETHER?](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tomorrow-x-together-thumbnail-1660761475.png)
Who Is TOMORROW X TOGETHER?
August 17, 2022
Meet the K-pop group who made history at this year's Lollapalooza.
Author:
Ruby Scott
![Q Explores Loves and Intimacy in the Otherworldly "Take Me Where Your Heart Is"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/q-take-me-where-your-heart-is_1602259049.jpg)
Q Explores Loves and Intimacy in the Otherworldly "Take Me Where Your Heart Is"
October 9, 2020
Q's latest neo-soul stunner belongs on the <i>Euphoria</i> season two soundtrack.
Author:
Ruby Scott
![Who Is Jessie Murph?](https://s3-us-west-2.amazonaws.com/onestowatch-v2/who-is-jessie-murph_1649358138.png)
Who Is Jessie Murph?
April 7, 2022
Meet the Gen Z tour de force proving everyone that told her no wrong.
Author:
Ruby Scott
![again&again Is the International Collective You Need to Keep on Your Radar](https://s3-us-west-2.amazonaws.com/onestowatch-v2/again-and-again-hours_1596175354.jpg)
again&again Is the International Collective You Need to Keep on Your Radar
July 31, 2020
again&again is a glorious melting pot of varied sounds and ideas.
Author:
Ruby Scott
![Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music](https://s3-us-west-2.amazonaws.com/onestowatch-v2/matt-watson-supermega-ouch_1599588052.jpg)
Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music
September 8, 2020
With <i>OUCH!</i>, Watson does more than deliver a promising debut EP; He delivers an emotional push-and-pull that extends far beyond the seemingly endless days of quarantine.
Author:
Ruby Scott
![Ashe and Niall Horan Reimagine Her Breakout Hit "Moral of the Story"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ashe-niall-horan-moral-of-the-story_1592409528.jpg)
Ashe and Niall Horan Reimagine Her Breakout Hit "Moral of the Story"
June 17, 2020
"There's only a few humans I trust with my music and I feel lucky Niall's become one of those people."
Author:
Ruby Scott
![The Top 21 Artists to Watch in 2021](https://s3-us-west-2.amazonaws.com/onestowatch-v2/best-artists-2021-ones-to-watch-3_1611074914.jpeg)
The Top 21 Artists to Watch in 2021
January 19, 2021
2021 is already sounding better than ever.
Author:
Ruby Scott
![Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-interview-everything_1590156309.jpg)
Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]
May 22, 2020
Kota the Friend is aiming to build a legacy. One he hopes his kids can inherit.
Author:
Ruby Scott