ADÉLA Enters the Lion's Den in the Grimes Co-Produced "MACHINE GIRL"
ADÉLA continues to cement herself as an artist who refuses to conform with her latest single, "MACHINE GIRL," proving she doesn't just make pop music. She distorts, challenges, and makes the genre feel larger than life itself. The track, produced by Grimes, Liam Benayon, Slush Puppy, and Dylan Harrison, is a biting commentary on the spectacle of female conflict and how, despite purportedly embracing a culture of "women supporting women," audiences still revel in watching them tear each other down.
"MACHINE GIRL" is drawn from ADÉLA's own experience in the lion's den. Throughout the verses, she examines what it means to be reduced to nothing more than entertainment for an audience who, in their distorted reality, find pleasure in seeing her pain. Drenched with high-voltage synths that create a sense of urgency, futuristic vocoder harmonies, and juvenile taunts that convey a sense of defiance, the 21-year-old responds to drama and asks people to examine their misplaced rage with lines like, "'Mean girl, mean girl / Make-you-wanna-scream girl / Why you comin' at me, baby? / Yell at the machine, girl."
In the accompanying video, directed by Mitch deQuilettes and choreographed by Miguel Zárate, a director, played by Grimes, pits ADÉLA against another dancer, played by actress Sofia Wylie, in a demanding and increasingly brutal dance routine. As the intensity of the song and the dance routine hits a breaking point, the rivals begin to physically fight on stage, resorting to hair-pulling and choking each other out to achieve the spotlight.
After her stint in the Netflix series, Pop Star Academy: KATSEYE, the rising star took the time to experiment, make music, and rediscover her identity. A reinvented ADÉLA emerged, sharper, hungrier, and entirely in control of her vision. "MACHINE GIRL" follows the success of her first two singles, "HOMEWRECKED" and "SUPERSCAR," the former of which, in less than a month, amassed a million streams on Spotify. "I want to create a world that's relatable on a human level," ADÉLA says. "I want to talk about things that are maybe uncomfortable. That's who I am also as a person: I'm super blunt and kind of clinical, in a sense. I want to encourage people to be themselves."
Watch the "MACHINE GIRL" video below:
