Rewind: Our 5 Favorite Music Videos of the Last Week

While it’s far too easy to lose ourselves in the deluge of new music releases that grace us every week, one thing that cannot and should not be overlooked is the art of the music video. With the heyday era of MTV long behind us, Rewind sees us taking a look back at a handful of our favorite music videos of the past week.

Boyish feat. King Princess - "Kill Your Pain"


Boyish have quickly become a favorite of ours, especially with their blissfully energetic live show, so it's excellent to see a candid, vividly fun visual that mirrors their sonic energy. Shot as a queer continuance of the co-ed carwash fantasy, this excellent Springsteen-caliber song is equalled by the self-shot parking lot party atop a red Mustang at night. With great pacing, natural lighting and very real performers, this King Princess-assisted video is a must-watch.

 Alicia Creti - "Strange"


When you have a voice like Alicia Creti, sometimes the visual for a powerful display of that talent is all about getting out of the way of the messenger rather than needing to exasperate narratives to make it work. Using a technique that almost forces you to listen more by watching, director videothepoet lets Creti shine, in profile, in silhouette, framed by light, looking as purposeful as she sounds.

Downtown Kayoto - "Lite"


Like splicing an atom, Downtown Kayoto slices multiple genres with the same immense light and energy creation by doing so, and that radioactive effect is immeasurably felt in the video effort "Lite" directed by Joe Howat, an equally busy mix of styles, quick cuts, pans and shots that adroitly represents this promising artist trajectory. Get dizzy with frantic pacing above.

MINOE - "Cherry"


When you are a fiery, feisty redhead, a great visual can be cast by updating great source material, in this case The Fifth Element by Luc Besson, and letting the counter blithe lyrics of the song do their rhythmic best to unsettle you in the best way. Director Andres I. Estrada lets MINOE shine with simple but effective costumes and sets, letting the heat build from the effortless track. Plug into the dark hot coals above.

Kaien Cruz - "I Lay"


If your current PRIDE vibe is both tropical and sensually feminine then this fiery jam shot in Costa Rica by Hunter So and directed by Anna Dickson will be a happy cocktail for you. With the gorgeous Latin flavoring of the song pulsing pure sexual energy, Cruz uses her real-life girlfriend as the love interest, and poured both her and herself over some of the most gorgeous beaches, backroads, and waterfalls for one of the hottest coming out videos on record. 

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