From the Blog

UMI Somehow Makes Going Back to "High School" Sound Amazing
January 28, 2019
The nostalgic portrayal is perfectly at home alongside UMI's wistful vocals that hint at lost love, in spite of not evening know what love was at the time.
Author:
Maxamillion Polo

Summer Walker Delivers the Perfect Soundtrack for Rainy Days With 'CLEAR'
January 25, 2019
Over the span of ten minutes of sensual R&B-tinged perfection, Walker flirts with the idea of a past life as a lounge jazz singer.
Author:
Maxamillion Polo

Gus Dapperton Sways Through a Slow-Burning Love Note in "My Favorite Fish"
January 24, 2019
"My Favorite Fish" follows "World Class Cinema" from the New York artist's just announced and highly-anticipated debut album, 'Where Polly People Go To Read.'
Author:
Maxamillion Polo
![Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Safia Mafia.jpg)
Safia Mafia Links Up With Guapdad 4000 For Some "Weed & Wine" [PREMIERE]
January 24, 2019
Two vices, one really cool video. Watch the colorful premiere of Safia Mafia's "Weed & Wine."
Author:
Malcolm J. Gray
![Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lolo-Zouai-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Lolo Zouaï? [NEW ARTIST DISCOVERY]
January 23, 2019
The young French-Algerian-American is a trilingual queen who has entered the scene as the next, budding R&B pop princess.
Author:
Tarek El Mendelek

Dayo Bello Promises Unshakable, Everlasting Love in "Wait for You"
January 23, 2019
It is becoming more evident with each release that Bello is not just creating music, but moments.
Author:
Chuck Ramos

Tim Atlas - "Sidestep" | Live From The Rooftop
January 22, 2019
We had the chance to invite rising neo-soul and dream pop artist Atlas out to bring a vibe quite like no other to our rooftop.
Author:
Maxamillion Polo

Lucky Daye Delivers an Irresistibly Modern Groove in "Karma"
January 18, 2019
Lucky Daye is shaping up to be one of the most promising R&B-fueled artists in the game.
Author:
Maxamillion Polo

Emotional Oranges Concludes 3-Part Love Story in "Hold You Back"
January 18, 2019
"We were inspired by the guitars on Sade's 'No Ordinary Love' all the way over to the drum beat on Drake's 'Just Hold On, We're Going Home.'"
Author:
Alissa Arunarsirakul
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
Author:
Chuck Ramos

Unusual Demont Blends Musical And Visual Styles in Video For "Pine"
February 22, 2021
Though barely two weeks have passed since Unusual Demont released his sophomore single "Pine." the Wisconsin native is showing no signs of slowing down.
Author:
Carter Fife

Treasure Emerges as a Genre Floating Butterfly in 'Plebeian (Demo)'
April 16, 2021
<i>Plebeian</i> emits an aura of escapism with moments of serenity interwoven throughout
Author:
Joe Beer

Kami Leonne's "No Use Seducing Time" Delivers a Strong Dose Of Seductive Energy
May 11, 2021
Leonne sounds like the secret lovechild between Sango and Grimes in a universe where Elon Musk doesn't exist.
Author:
Carter Fife
![MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/myka-gucci-bloom-interview_1639681220.jpg)
MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]
December 15, 2021
"Anyone who listens to my music and relates, I call them 'unknown' because that's how it feels. That's what the fear is."
Author:
Chloe Liz

Rising Star Kara Marni Releases "Young Heart" featuring Russ
July 21, 2020
Kara Marni's light keeps getting brighter with her latest release, "Young Heart"
Author:
Malc.

Kyle Dion Ushers In A New Era With Double Singles
August 10, 2020
Kyle Dion drops off two new records.
Author:
Precious Kato

Rook Monroe Paints a Sunrise With "Pink and Purple"
September 29, 2020
Rook Monroe's "Pink and Purple" takes you on a lyrical exploration of self expression.
Author:
Tyler Borland
Siena Bjà¸rn's "Indigo" Is a Reminder That it Takes Two to Tango [Premiere]
May 28, 2021
"Indigo" shows us that as much as we want to blame the other person, we also play a part in our own suffering.
Author:
Chloe Liz

Hollyy Starts 2021 With Soulful Double-Side Single Release
February 26, 2021
We were able to talk with Hollyy about their latest singles and what their plans are for the foreseeable, hopefully pandemic-less, future.
Author:
Alessandra Rincon

Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
Author:
Carter Fife
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Welcome back to Bone Apple Tea!
On our latest episode, our host @paigeemacdonald and LA star @cailinrusso celebrat… twitter.com/i/web/status/1…

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RT @onestowatch">@Canadian_Live: Our nominees for "BrandxMusic Program of the Year" at the 2023 CLMIAs:
@onestowatch">@RBC xMusic
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@bootsandhearts Emergi…