From the Site

Henrik Shows Us the Bravery of Honesty in "You & your eyes"
January 10, 2025
Henrik devotes himself to his craft, and in doing so, propels himself toward greater heights.
Author:
René Cobar

hey, nothing's “Barn Nursery” Starts the Year Off on a Reflective Note
January 6, 2025
“Barn Nursery” tackles the complexity of grief and guilt with care and grace.
Author:
Rebeccah Blau

Willow Avalon Ignites a Passionate Love Affair in "Something We Regret"
December 17, 2024
In “Something We Regret,” Avalon dives into her untamed desires and addiction to her lover.
Author:
Rebeccah Blau

Jade LeMac Holds Onto Love in "Pink Balloon"
December 5, 2024
"'Pink Balloon' is about holding onto the memories and feelings that you have with a special person."
Author:
Alessandra Rincon

Juliet Ivy Gifts Us a Dose of Holiday Existentialism in "snow globe on an alien's desk"
December 4, 2024
"It's about the gut-wrenching feeling of time passing as another holiday season approaches. The feeling is both scary and beautiful."
Author:
Alessandra Rincon

mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Author:
Rebeccah Blau

Samantha Gongol Emerges With a Brutally Honest Banger in “Flash in the Pan”
October 31, 2024
“Flash in the Pan” demonstrates self-awareness, natural magnetism, and raw power.
Author:
Grace Holtzclaw
Rosie Darling Embarks on a New Era With "This Is Me Letting You Go"
October 28, 2024
"This song is the first real deep breath after a tough breakup when you can finally see the light at the end of the tunnel."
Author:
Giselle Libby

Isabel Dumaa's Debut Album, “Just My Nature,” Is a Portrait of Her Purpose
October 18, 2024
We reached out to the Bay Area-born-now-LA-based artist to get all the deep details of this amazing release.
Author:
DJ Connor

Zolita Has No Problem Saying "Bye Bye Baby" to an Ex Who Refuses to Grow Up
October 16, 2024
"'Bye Bye Baby' is a ruthless breakup song about an all too common stereotype."
Author:
Adam Delahoussaye
![Michael Seyer Is Holding Nothing Back [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michael-seyer-a-good-fool_1637272212.jpeg)
Michael Seyer Is Holding Nothing Back [Q&A]
November 18, 2021
<i>A Good Fool</i> is a self-exploratory project, one equally unafraid to venture into far-off sonic territory or brave the emotional onslaught.
Author:
Maxamillion Polo

LonelyTwin's "This End Had No Beginning" Is a Debut Album Worth Celebrating
July 7, 2022
This End Had No Beginning contains a menacing awareness buoyed by a beautiful narrative rarely felt on debut releases.
Author:
DJ Connor
![Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kwassa-ones-to-watch-2_1557962343.jpeg)
Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]
May 15, 2019
Sunny summer days are calling our names, and British pop icon kwassa is sure to be the soundtrack of those warm, shining hours.
Author:
Alyssa Yung

ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
Author:
Kristin Robinson

FINNEAS' Debut Album 'Optimist' Arrives as a Heart-Rending and Timeless Record
October 15, 2021
<i>Optimist</i> is a project full of hindsight, masterfully crafted production, and warranted pessimism.
Author:
Giselle Libby
![About You Throws Out a Sonic Life Raft in “God Don’t Let Me Lose My Mind” [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/meet-about-you-mv-premiere-1727248603.jpg)
About You Throws Out a Sonic Life Raft in “God Don’t Let Me Lose My Mind” [Premiere]
September 25, 2024
"I hope this song can be the same tether to Earth for others facing depression that it was for me."
Author:
Giselle Libby
Theo Kandel's "Anaconda Hearts" Is a Striking Portrait of a Broken Relationship [Premiere]
May 27, 2021
Kandel gives a whole new meaning to being the snake in a relationship.
Author:
Alessandra Rincon

How Well Does Ashe Know the Cities She's Performing In? | Tour Trivia
September 18, 2019
Hosted by Gavin Haley, who is supporting Ashe on the Ones To Watch - presented 'Ashe: Mom's First Headline Tour,' we welcome you to your new favorite show:Tour Trivia.
Author:
Maxamillion Polo

Soccer Mommy Presents a Raw Self-Portrait in "circle the drain"
January 14, 2020
Soccer Mommy's gift for nostalgic melancholy is undeniable.
Author:
Maxamillion Polo

Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Author:
Maxamillion Polo