From the Site
![Amaria and Destin Conrad Deliver Stunning “All For You” Visual](https://s3-us-west-2.amazonaws.com/onestowatch-v2/amaria-destin-conrad-all-for-you-1665685284.jpg)
Amaria and Destin Conrad Deliver Stunning “All For You” Visual
October 13, 2022
“All For You” is exactly what we have been craving for since Amaria dropped 'Bittersweet' late last year.
Author:
Carter Fife
![Kenny Mason’s 'RUFFS' Explores Salvation, Trauma, and Putting the Future First](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-ruffs-1664995519.jpg)
Kenny Mason’s 'RUFFS' Explores Salvation, Trauma, and Putting the Future First
October 5, 2022
The past year has been anything but ordinary for the Atlanta artist.
Author:
Carter Fife
![5 of the Best Sets We Saw at Portola Music Festival](https://s3-us-west-2.amazonaws.com/onestowatch-v2/portola-music-festival-1664818187.jpeg)
5 of the Best Sets We Saw at Portola Music Festival
October 3, 2022
Featuring house, EDM, drum 'n' bass, hip-hop, indie rock, and experimental ambient music, Portola Music Festival was certainly not lacking when it came to standout sets.
Author:
Carter Fife
![5 of The Best Sets We Saw at Primavera Sound Los Angeles and Where to See Them Next](https://s3-us-west-2.amazonaws.com/onestowatch-v2/primavera-sound-la-drain-gang-1664214420.jpeg)
5 of The Best Sets We Saw at Primavera Sound Los Angeles and Where to See Them Next
September 26, 2022
If you were unable to make it, worry not, there's always next year.
Author:
Carter Fife
![Alé Araya and aisu Craft a Dancefloor Dream With "Citrine"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-araya-aisu-citrine-1661362089.jpg)
Alé Araya and aisu Craft a Dancefloor Dream With "Citrine"
August 24, 2022
Araya and aisu find themselves intertwined in perfect harmony.
Author:
Carter Fife
Sara Kawai Cultivates Culture and Fosters Friendship With Live Event ‘Kawai & Friends’
August 4, 2022
‘Kawai & Friends’ is a testament to keeping good company, loving music, and simply being friendly.
Author:
Carter Fife
![georgee Finds Salvation In Solitude in “Tell Me”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/georgee-tell-me-1655926605.jpg)
georgee Finds Salvation In Solitude in “Tell Me”
June 22, 2022
“tell me” is a jazzy love letter to lost romance and the healing power of isolation.
Author:
Carter Fife
![We Can't Help But Fall in Love With Katherine Li's “Happening Again”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/katherine-li-happening-again-1655831923.jpeg)
We Can't Help But Fall in Love With Katherine Li's “Happening Again”
June 21, 2022
Meet Katherine Li, the euphoric artist taking TikTok and the world by storm.
Author:
Carter Fife
![KayCyy's Creative Risks Pay Off in 'Get Used To It'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kaycyy-get-used-to-it-1654553487.jpeg)
KayCyy's Creative Risks Pay Off in 'Get Used To It'
June 6, 2022
It’s only a matter of time until KayCyy enters hip-hop’s upper echelon.
Author:
Carter Fife
![Cybertrash Reinvents Himself With Two New Genre-Blurring Singles](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cybertrash-play-pretend-red-eye-1654107797.jpeg)
Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
Author:
Carter Fife
![PinkPantheress' "Passion" Is so Good It Went Viral Before It Released](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pink-pantheress-passion_1625586362.png)
PinkPantheress' "Passion" Is so Good It Went Viral Before It Released
July 6, 2021
Pink Pantheress makes you feel like you've been transported into a twinkling '90s video game.
Author:
Carter Fife
![Florida Rapper Cochise Is Finally Getting His Flowers](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cochise-benbow-crescent-new-rap_1623171634_1629486906.jpeg)
Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
Author:
Carter Fife
![aldrch Is the Latest Artist Breaking Hyperpop's Boundaries](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aldrch-new-artist-discovery_1632846800.png)
aldrch Is the Latest Artist Breaking Hyperpop's Boundaries
September 28, 2021
"I love having the ability to curate a collection of what I think is cool... and show everyone what's next in music."
Author:
Carter Fife
![Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Zack-Fox-shut-the-fuck-up-talking-to-me_1634578417.jpeg)
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
Author:
Carter Fife
![Morray Is Pushing Hip-Hop's Boundaries With His Authentic and Heartfelt Singles](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morray otw_1613076598.jpg)
Morray Is Pushing Hip-Hop's Boundaries With His Authentic and Heartfelt Singles
February 11, 2021
Expanding the horizon of hip-hop with his earnest writing and vocal style, Morray is certainly an artist paving his own path to success.
Author:
Carter Fife
![Cybertrash Reinvents Himself With Two New Genre-Blurring Singles](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cybertrash-play-pretend-red-eye-1654107797.jpeg)
Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
Author:
Carter Fife
![Doechii Channels Creative Mayhem on New "Crazy" Visual](https://s3-us-west-2.amazonaws.com/onestowatch-v2/doechii-crazy_1649447895.jpeg)
Doechii Channels Creative Mayhem on New "Crazy" Visual
April 8, 2022
The viral star seems incapable of missing.
Author:
Carter Fife
!['The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pierre-bourne-the-life-of-pierre-5_1623943597.jpeg)
'The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself
June 17, 2021
Hip-hop's cultural landscape would look entirely different without Bourne.
Author:
Carter Fife
![Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-keem-kendrick-lamar-family-ties_1630075435.png)
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
Author:
Carter Fife
![Yeat Cements Himself as Rap's Next Wave With '2 Alivë'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yeat-2-alive_1645228917.png)
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
Author:
Carter Fife