Rewind: Our 5 Favorite Music Videos of the Last Week
While it's far too easy to lose ourselves in the deluge of new music releases that grace us every week, one thing that cannot and should not be overlooked is the art of the music video. With the heyday era of MTV long behind us, Rewind sees us taking a look back at a handful of our favorite music videos of the past week.
KA2EN - "Lamba"
If there is any doubt about hip-hop being the preeminent global youth culture, simple but poignant videos like this effort from the Cairo-based collective KA2EN (Kamikazem x ge110 x Sudma) prove that regardless of culture, ethnicity, or upbringing, it is the sound of suffrage and youth. Directed by Teymour Porcine, the simple blacked out soundstage paired with fluid camera work brings to light the personality and swagger of the collective.
GAYLE feat. UPSHAL and Blu DeTiger - "e-z"
Collaborative songs always beg for a video accompaniment that often forces some strained visual concept to include the featured artists, sometimes shot separately to further that dissonance. See this effort by GAYLE as an easy example of how to do it right: put everyone in the shots together, have them act out their real friendship, and add home video vibes to drive up the fun and authenticity of the origin song. Done, done, and done.
Yung Bae feat. EARTHGANG, Jon Batiste, and Sherwyn - "L.O.V.E."
A staple of good MTV era tongue-in-cheek videos is to take a prototypically sexy theme or format and turn it on its head, and this effort by the always irreverent Yung Bae does that to delightful effect. A good thirst trap prowl by the pool, goofy water aerobics, and a prom dance scene are your normal visual fodder, but casting octogenarians is where the hook lies. Bless them for having fun, being silly, and playful.
Doechii - "Crazy"
For the deep dive, see our article here but if you want vivid, fearless, ash out a cigarette on your skin type of energy with all the fem energy of a thermosonic blast, check out the visual above.
Warren Hue feat. yvngxchris - "W"
If you like your visuals trippy, filled with '90s era skate effects, a vibrant blend of video game nostalgia, than this visualizer for Warren Hue's "W" is a perfect feast for your senses. Directed by Karl Perkins, a flow of eye candy both sweet and sour race toward the viewer in frenetic fashion, never allowing for dull moment and serving as the perfect complement to this equally punchy track.