From the Site

Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
Author:
Jazmin Kylene
![Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tahj-keeton-atlax-1745266683.jpeg)
Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]
April 23, 2025
'Celebrity Jesus' sees Keeton entering a new era of his career and personal life.
Author:
Gia Acosta

Ovrkast. and Samara Cyn Give It to Us Straight in New Single “Small Talk”
April 21, 2025
“Small Talk” cuts straight to the chase, delivering one of the most infectious collabs of the year.
Author:
Gia Acosta

IDK and Joey Valance & Brae Team Up to Deliver Lucky New Single “CLOVER”
March 24, 2025
No one else does it quite like IDK and Joey Valance & Brae.
Author:
Gia Acosta

Mastercard and OnesToWatch Present Asha Imuno's WAITINGROOM
March 14, 2025
The wait is finally over.
Author:
Ruby Scott

Doechii Takes a Post-Grammys Victory Lap in "Nosebleeds"
February 4, 2025
Doechii is taking home nothing but Ws.
Author:
Alessandra Rincon

Eem Triplin’s “MISS ME?” Is a Hypnotic Descent Into the Fog of Feeling
January 29, 2025
Eem Triplin, in "MISS ME?," is as real as it gets.
Author:
René Cobar

redveil Gives Us "what3ver" We Want In Iridescent New Single
January 6, 2025
“what3ver “ is a stunning display of redveil’s artistic evolution.
Author:
Hillary Safadi
![mynameisntjmack on Touring With Tommy Richman, UFC, and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mynameisntjmack-_p_c_ian_anthony-1734979896.jpg)
mynameisntjmack on Touring With Tommy Richman, UFC, and More [Q&A]
December 17, 2024
If there's one thing about mynameisntjmack, it's that he's consistent.
Author:
Jazmin Kylene
![Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2024-11-18_at2.42.26_p_m-1731969912.png)
Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]
November 18, 2024
Defying genre to create a beat-forward blend of indie pop influences, Claire Brooks intertwines humor with intimate observation.
Author:
Abby Kenna

'ONCE UPON A TIME' Propels Chika Into the Long-Overdue Hip-Hop Stratosphere
March 30, 2021
In her latest EP, Chika pairs ambitious flows and intimately vulnerable lyricism without ever losing her footing.
Author:
Carter Fife

adobee. Enlists haroinfather for "sent you flowers."
January 6, 2020
"sent you flowers" is a succinct, captivating portrait of love dead on arrival.
Author:
Maxamillion Polo

Genre-Bending Duo Brevin Kim Is Sending Your Playlists Into Retirement
October 2, 2019
"Every day is different for humans, sometimes you feel different emotions from hour to hour, and this fleeting nature of our feelings is reflected through the range of sounds on 'cliff.'"
Author:
Bianca Brown

Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
Author:
Carter Fife

TOBi Wrestles With Pain and Confusion on New Banger “Hoodwinked”
December 2, 2022
Nobody knows how to leave an impression like Toronto-via-Nigeria artist TOBi.
Author:
Carter Fife

Bear1Boss Is Culture Incarnate in 'SUPER BOSS!'
March 28, 2024
Bear1Boss is proving with each new release that he's up next.
Author:
Carter Fife

JELEEL! Gets 'REAL RAW!' in Explosive Debut Album
May 9, 2023
The larger-than-life rapper delivers exponentially in his long-awaited debut album.
Author:
Jake Selvey

Charlie Curtis-Beard Reflects on New Changes with the 'Rain In Pasadena' EP
December 14, 2020
Los Angeles based rapper and singer Charlie Curtis-Beard is best known for his youthful demeanor and creative use of R&B, hip hop, and pop influences in his music.
Author:
Tyler Borland
-1707252634.jpg)
P1Harmony Hold Nothing Back in Their Debut Full-Length 'Killin' It'
February 7, 2024
The K-pop group is infectious and innovative in equal measure.
Author:
Laura Reyes