From the Site
![Jordan Adetunji Returns With Explosive New Banger "KEHLANI"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan-adetunji-kehlani-1720627987.png)
Jordan Adetunji Returns With Explosive New Banger "KEHLANI"
July 10, 2024
Few are as deserving of a spot on your summer rotation as UK-born Jordan Adetunji.
Author:
Carter Fife
![Maeta Reaches New Heights in Kaytranada-Produced EP 'Endless Night'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maeta-kaytranda-endless-night-1719248471.jpg)
Maeta Reaches New Heights in Kaytranada-Produced EP 'Endless Night'
June 24, 2024
"I just want everyone to have fun, dance, and be free this summer!”
Author:
Carter Fife
![Bryant Barnes Releases Long-Awaited “Give Me A Sign,” Ahead of Debut EP](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bryant-barnes-give-me-a-sign-1718922290.jpg)
Bryant Barnes Releases Long-Awaited “Give Me A Sign,” Ahead of Debut EP
June 20, 2024
“Give Me A Sign” synthesizes Shiloh Dynasty vulnerability with the artistic brilliance of a Sade or Giveon.
Author:
Carter Fife
![Don Toliver, Cash Cobain, and Charlie Wilson End Song of the Summer Debate With “Attitude”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/don-toliver-charlie-wilson-cash-cobain-attitude-1717101403.jpeg)
Don Toliver, Cash Cobain, and Charlie Wilson End Song of the Summer Debate With “Attitude”
May 30, 2024
You can stop searching for you song of the summer.
Author:
Carter Fife
![Bossa Synthesizes Jersey Club, Pop, and PluggnB in New Banger “Go Crazy”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bossa-go-crazy-1713826848.jpg)
Bossa Synthesizes Jersey Club, Pop, and PluggnB in New Banger “Go Crazy”
April 22, 2024
Bossa's new single may just be one of his best yet.
Author:
Carter Fife
![Shaya Zamora Is a Star in the Making With “Pretty Little Devil”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shaya-zamora-new-artist-dscovery-1713904252.jpeg)
Shaya Zamora Is a Star in the Making With “Pretty Little Devil”
April 22, 2024
For those who have yet to discover Shaya Zamora, now is the perfect time to tune in.
Author:
Carter Fife
![Bear1Boss Is Culture Incarnate in 'SUPER BOSS!'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bear1boss-super-boss-1711648125.png)
Bear1Boss Is Culture Incarnate in 'SUPER BOSS!'
March 28, 2024
Bear1Boss is proving with each new release that he's up next.
Author:
Carter Fife
![Johnny Yukon Returns With a Banger That Deserves to Be Heard “Right now!”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/johnny-_yukon-right-now-1711476034.jpeg)
Johnny Yukon Returns With a Banger That Deserves to Be Heard “Right now!”
March 26, 2024
“Right now!” amplifies Johnny’s carefree yet effortless energy to a magnitude previously unseen.
Author:
Carter Fife
![4batz Slows Things Down in the Intoxicating “act iii: on god? (she like)”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4batz-on-god-she-like-1709579736.jpg)
4batz Slows Things Down in the Intoxicating “act iii: on god? (she like)”
March 4, 2024
If you’ve spent any amount of time online over the past six months, then you know just how inescapable 4batz’s music has been.
Author:
Carter Fife
![AUDREY NUNA and Teezo Touchdown Feed Fans With "Starving"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/audrey-nuna-teezo-touchdown-starving-1708718845.jpg)
AUDREY NUNA and Teezo Touchdown Feed Fans With "Starving"
February 23, 2024
"Starving" is perfect for anyone navigating romantic tension and transformation.
Author:
Carter Fife
![PinkPantheress' "Passion" Is so Good It Went Viral Before It Released](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pink-pantheress-passion_1625586362.png)
PinkPantheress' "Passion" Is so Good It Went Viral Before It Released
July 6, 2021
Pink Pantheress makes you feel like you've been transported into a twinkling '90s video game.
Author:
Carter Fife
![Florida Rapper Cochise Is Finally Getting His Flowers](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cochise-benbow-crescent-new-rap_1623171634_1629486906.jpeg)
Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
Author:
Carter Fife
![aldrch Is the Latest Artist Breaking Hyperpop's Boundaries](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aldrch-new-artist-discovery_1632846800.png)
aldrch Is the Latest Artist Breaking Hyperpop's Boundaries
September 28, 2021
"I love having the ability to curate a collection of what I think is cool... and show everyone what's next in music."
Author:
Carter Fife
![Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Zack-Fox-shut-the-fuck-up-talking-to-me_1634578417.jpeg)
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
Author:
Carter Fife
![Morray Is Pushing Hip-Hop's Boundaries With His Authentic and Heartfelt Singles](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morray otw_1613076598.jpg)
Morray Is Pushing Hip-Hop's Boundaries With His Authentic and Heartfelt Singles
February 11, 2021
Expanding the horizon of hip-hop with his earnest writing and vocal style, Morray is certainly an artist paving his own path to success.
Author:
Carter Fife
![Cybertrash Reinvents Himself With Two New Genre-Blurring Singles](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cybertrash-play-pretend-red-eye-1654107797.jpeg)
Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
Author:
Carter Fife
![Doechii Channels Creative Mayhem on New "Crazy" Visual](https://s3-us-west-2.amazonaws.com/onestowatch-v2/doechii-crazy_1649447895.jpeg)
Doechii Channels Creative Mayhem on New "Crazy" Visual
April 8, 2022
The viral star seems incapable of missing.
Author:
Carter Fife
!['The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pierre-bourne-the-life-of-pierre-5_1623943597.jpeg)
'The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself
June 17, 2021
Hip-hop's cultural landscape would look entirely different without Bourne.
Author:
Carter Fife
![Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-keem-kendrick-lamar-family-ties_1630075435.png)
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
Author:
Carter Fife
![Yeat Cements Himself as Rap's Next Wave With '2 Alivë'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yeat-2-alive_1645228917.png)
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
Author:
Carter Fife