From the Blog
Conan Gray Is Unsurprisingly Amazing at ASMR and Backflips | Truth or Dare
September 5, 2019
There are no two ways about it - Gray is pop's next big thing.
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
Charlie Burg's 'Tha Breeze, Tha Steeze, Palm Trees' Is an Infectious Summer Vibe
July 22, 2019
Beat the heat and soak up the sun with Burg's latest buoyant offering.
The Will of God Is Queer and King Princess Is Our "Prophet"
July 19, 2019
Long live King Princess.
LAUNDRY DAY Is a Gen Z Force to Be Reckoned With
July 18, 2019
Drawing inspiration from Tyler, the Creator and BROCKHAMPTON, Laundry Day wants to be the next best boy band in the world.
keshi's 'skeletons' Is the Soundtrack to Your Fleeting Summer
July 17, 2019
keshi has scored the perfect millennial summer - capturing a wistful and fleeting moment of beauty.
Isaac Dunbar's 'balloons don't float here' Is an Ominous & Alluring Debut for the Young Artist
July 12, 2019
The way in which Dunbar infuses an at times unnerving element to tracks that have no right being this infectious is not dissimilar to Billie Eilish's own brand of ominous pop.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
Conan Gray's "Checkmate" Hits Like an Adrenaline Shot to a Broken Heart
June 26, 2019
"'Checkmate' is a song that spewed out of me while alone in my bedroom. It took me about four minutes, and I just ugly cried out a whole song..."
![Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/silver-sphere-ones-to-watch-2_1560355214.jpeg)
Silver Sphere Takes a Vintage Lens to Overcoming Heartbreak in "sucks 4 u" Video [PREMIERE]
June 12, 2019
Silver Sphere is a being of pop magic.
dhruv Channels His Inner Hopeless Romantic in "moonlight"
February 21, 2020
"moonlight" feels like just the start for dhruv.
Powfu Drops Visual For Viral Breakout Hit "death bed"
April 1, 2020
The beabadoobee-assisted breakout single gets a heartbreaking music video.
Meet carpetgarden, the Misfit Indie Pop Icon Embracing Optimistic Nihilism
December 9, 2021
"'IDC' is a really chaotic song about embracing identity and flaws and giving up in the most positive way."
Sub Urban Has a Haunting Vision For Pop
March 13, 2020
"<i>Thrill Seeker</i> tells a story of adolescent imperfection from the perfectionist."
Gus Dapperton Returns With "First Aid," an Emo-Tinged Ode to His Sister
April 23, 2020
"First Aid" sees Dapperton at his most downtrodden and vulnerable.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Meet mazie, the Introverted-Extrovert With "no friends"
April 14, 2020
We cannot help but stan mazie's music, vision, and "potatoes over meat" mentality.
Joji Shares "Gimme Love," an Infectious Taste of His Sophomore Album 'Nectar'
April 16, 2020
"Gimme Love" is simultaneously Joji's most easily accessible and adventurous single to date.
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
@onestowatch
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2d
The one & only @injimusicx is getting us out of the winter funk with her latest single "THE ONE.” The new track com… twitter.com/i/web/status/1…
@onestowatch
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2d
Korean singer, DJ, and producer @kraeji is back to reclaim her titles with the first piece of new music she’s relea… twitter.com/i/web/status/1…
@onestowatch
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5d
Wake up babe, @thisisvalley is going on tour!!🫶
With their sophomore album Lost In Translation, set to be released… twitter.com/i/web/status/1…