From the Site

Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
Author:
Jazmin Kylene
![Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tahj-keeton-atlax-1745266683.jpeg)
Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]
April 23, 2025
'Celebrity Jesus' sees Keeton entering a new era of his career and personal life.
Author:
Gia Acosta

Ovrkast. and Samara Cyn Give It to Us Straight in New Single “Small Talk”
April 21, 2025
“Small Talk” cuts straight to the chase, delivering one of the most infectious collabs of the year.
Author:
Gia Acosta

IDK and Joey Valance & Brae Team Up to Deliver Lucky New Single “CLOVER”
March 24, 2025
No one else does it quite like IDK and Joey Valance & Brae.
Author:
Gia Acosta

Mastercard and OnesToWatch Present Asha Imuno's WAITINGROOM
March 14, 2025
The wait is finally over.
Author:
Ruby Scott

Doechii Takes a Post-Grammys Victory Lap in "Nosebleeds"
February 4, 2025
Doechii is taking home nothing but Ws.
Author:
Alessandra Rincon

Eem Triplin’s “MISS ME?” Is a Hypnotic Descent Into the Fog of Feeling
January 29, 2025
Eem Triplin, in "MISS ME?," is as real as it gets.
Author:
René Cobar

redveil Gives Us "what3ver" We Want In Iridescent New Single
January 6, 2025
“what3ver “ is a stunning display of redveil’s artistic evolution.
Author:
Hillary Safadi
![mynameisntjmack on Touring With Tommy Richman, UFC, and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mynameisntjmack-_p_c_ian_anthony-1734979896.jpg)
mynameisntjmack on Touring With Tommy Richman, UFC, and More [Q&A]
December 17, 2024
If there's one thing about mynameisntjmack, it's that he's consistent.
Author:
Jazmin Kylene
![Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2024-11-18_at2.42.26_p_m-1731969912.png)
Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]
November 18, 2024
Defying genre to create a beat-forward blend of indie pop influences, Claire Brooks intertwines humor with intimate observation.
Author:
Abby Kenna

GoldLink's Plethora of Summer Projects Further Unfolds with "Joke Ting"
June 3, 2019
As if he wasn't already busy enough, Goldlink was just announced as an opener for Tyler, The Creator's 'IGOR' tour this fall.
Author:
Jessica Myers

BOY SODA is Telling Us To Take a Big Sip of What’s To Come
July 7, 2023
“It’s just always been a part of my body to be honest.”
Author:
Jessica Magtalas

10 Questions WIth Barny Fletcher on His New 'Jetpack' Mixtape
October 19, 2022
"It was made during a time when there was a lot of uncertainty in my life. The only certainty was that the songs were hot shit."
Author:
DJ Connor

KIANA Articulates Love's Darkest Qualities on "Playing with Fire"
August 6, 2019
With unrelenting transparency and powerfully haunting talent, KIANA manages to write some of the best sad songs you've ever heard.
Author:
Chuck Ramos

AG Club Announce New Album ‘BRODIE WORLD,’ Share “eva” Music Video
April 2, 2024
There's no stopping AG Club.
Author:
Maxamillion Polo

Jazz Cartier Blossoms Anew on the Explosive 'The Fleur Print'
September 13, 2021
Cartier pulls no punches on <i>The Fleur Print</i>, returning with a seasoned combination of styles old and new.
Author:
Carter Fife

Whookilledkenny Continues His Hot Streak With Debut EP 'No Refunds'
November 23, 2021
Whookilledkenny holds nothing back on his most consistently infectious offering to date.
Author:
Carter Fife

iivrson Creates His Own Lane on "Adrenaline"
September 11, 2020
Atlanta's iivrson has a distinct delivery that's impossible to replicate.
Author:
Tyler Borland

Tommy Newport and EARTHGANG Collide on "Stargazer"
April 13, 2021
Newport and EARTHGANG lay down the perfect foundation for a sentimental yet bittersweet banger.
Author:
Carter Fife

Carly Gibert Won't Waste Her Time Being Your Second Choice in "N2"
November 27, 2023
"N2" sees the rising artist hard launching a newly evolved sound.
Author:
Isabella Margolis