From the Site

Introducing Ones to Watch Aotearoa
October 8, 2020
There's a wealth of new music talent simmering in Aotearoa. Ones to Watch is here to show it off.

The Image Continues to Prove Themselves on "Beaujolais"
October 6, 2020
For their fourth release this year, The Image debuted their most vibrant song to date entitled "Beaujolais."
Author:
Joey Legittino

For mxmtoon, 'dusk' Signals a New Beginning
October 5, 2020
"<i>dusk</i> is meant to serve as a reminder that life is cyclical."
Author:
Ruby Scott

Oliver Malcolm Reflects on the Dark Side of Fame With "Outside"
October 5, 2020
Malcolm channels the larger-than-life failings of rock idols into a striking stripped-back track.
Author:
Maddy Quach

Maude Latour's Nostalgic Sound Has Us Falling Head Over Heels
October 5, 2020
Maude Latour has officially found her own unique sound, brand and image with the release of "Block Your Number."
Author:
Joey Legittino

Caity Krone Validates The Feelings You Have For Your Crush On Her Debut EP 'Work of Art'
October 5, 2020
In her debut EP, 'Work of Art,' Caity Krone perfectly encapsulates the process of allowing someone to shape your life due to unrequited love, and all of the highs and lows that follow.
Author:
Sloan Pecchia

little luna's "shift & go" Is a Mesmerizing Debut
October 2, 2020
Here we are at last, gifted with the beautifully mesmerizing debut single "shift & go" from new Alt-pop artist, little luna.
Author:
Paige MacDonald

LIA LIA's "Night Call" Is Pop for After Midnight
October 2, 2020
Berlin-based vocalist and songwriter LIA LIA gets into an autumn vibe with her new single "Night Call," a cooling tonic of sound adding mystery to the shortening days, a plea for something to end and begin anew.
Author:
DJ Connor

Ruel Links With Cautious Clay For Irresistible Slow Burn "say it over"
October 2, 2020
Ruel's latest is an exquisite marriage of neo-soul and pop, of reflection and moving on.
Author:
Ruby Scott

Matt Maeson Returns Home a Changed Man in "Blood Runs Red"
May 19, 2022
"'Blood Runs Red' is a song about being a successful artist and the narcissistic tendencies that come along with it."
Author:
Maxamillion Polo

girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
Author:
Maxamillion Polo

The 15 Most Important Albums of the 2010s
December 31, 2019
The decade would not have sounded the same without these albums.
Author:
Maxamillion Polo
![Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/choker-ones-to-watch-2.jpg)
Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]
March 19, 2019
Though his vocals are often likened to Frank Ocean, Choker deserves to be discussed as a storm of his own.
Author:
Anna Scholfield

thuy's ‘girls like me don’t cry’ Sees Her Confidently Wearing Her Heart on Her Sleeve
October 6, 2022
In her sophomore project, thuy readily accepts the pangs and wants of the heart.
Author:
Maxamillion Polo

Augustine's Tear-Swelling "Summer Wine" Is a Testament to His Artistry
August 16, 2021
As the world began to open up, Augustine was left feeling more distant than ever.
Author:
Joey Legittino

Meet skaiwater, the Internet-bred Producer and Artist With No Ceilings in Sight
October 19, 2022
skaiwater is walking the path digital-age artists like Lil Uzi Vert and Lil Nas X have set ablaze.
Author:
Jazmin Kylene

Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Author:
Emily Smith
![10 Questions With Véyah on Her New Single “Better Than The Boys” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/veyah-better-than-boys-1678815422.jpeg)
10 Questions With Véyah on Her New Single “Better Than The Boys” [Q&A]
March 14, 2023
Get familiar with the 18-year-old rising star.
Author:
DJ Connor

Wallows Let Us in on a Secret Fling in "Calling After Me"
March 22, 2024
We are living for this new era of Wallows.
Author:
Alessandra Rincon