From the Site
![Rayvon Owen Rejects Regret on "Do It Again"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rayvon owen_1611694359.jpg)
Rayvon Owen Rejects Regret on "Do It Again"
January 26, 2021
Rayvon Owen's latest track proves that it's better to have loved and lost than never to have loved at all.
Author:
Carter Fife
![Kota the Friend Takes a Victory Lap on "Lyrics to Go Vol. 2"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota otw_1611181811.jpg)
Kota the Friend Takes a Victory Lap on "Lyrics to Go Vol. 2"
January 20, 2021
On Lyrics to GO Vol. 2, KOTA the Friend delivers his signature laid-back raps with an extra dose of reflection this time around.
Author:
Carter Fife
![Honeyboys Return with the Optimistic Anthem "Davinci"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/honeyboys_1610721285.jpg)
Honeyboys Return with the Optimistic Anthem "Davinci"
January 15, 2021
On their newest single "Davinci", Honeyboys return to deliver the perfect track to alleviate wintertime malaise.
Author:
Carter Fife
![Mulay Shines in New Visual for "ANTRACYTE"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mulay otw_1610720591.jpg)
Mulay Shines in New Visual for "ANTRACYTE"
January 15, 2021
If you haven't yet heard of Mulay, consider this an informal introduction.
Author:
Carter Fife
![BigKlit Shines While Taking Risks on Her Newest Record "Fatality"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/b ig klit otw_1610393786.jpg)
BigKlit Shines While Taking Risks on Her Newest Record "Fatality"
January 11, 2021
Released earlier this month, 'Fatality' is the newest record from LA-based rapper BigKlit.
Author:
Carter Fife
![RMR's "Her Honeymoon" Explores the Hidden Tension Behind Fame](https://s3-us-west-2.amazonaws.com/onestowatch-v2/RMR _1610140790.jpg)
RMR's "Her Honeymoon" Explores the Hidden Tension Behind Fame
January 8, 2021
This week Atlanta rapper and internet favorite RMR returns with "Her Honeymoon," his latest release since last year's EP "DRUG DEALING IS A LOST ART."
Author:
Carter Fife
![Alix Page's "Frank" Reflects on Love and Loss](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alix page copy_1609801471.jpg)
Alix Page's "Frank" Reflects on Love and Loss
January 4, 2021
Inspired by the imagery and themes from Frank Ocean's "White Ferrari," "Frank" sees Alix Page building her own narrative recounting a missed opportunity between herself and a romantic interest.
Author:
Carter Fife
![PinkPantheress' "Passion" Is so Good It Went Viral Before It Released](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pink-pantheress-passion_1625586362.png)
PinkPantheress' "Passion" Is so Good It Went Viral Before It Released
July 6, 2021
Pink Pantheress makes you feel like you've been transported into a twinkling '90s video game.
Author:
Carter Fife
![Florida Rapper Cochise Is Finally Getting His Flowers](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cochise-benbow-crescent-new-rap_1623171634_1629486906.jpeg)
Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
Author:
Carter Fife
![aldrch Is the Latest Artist Breaking Hyperpop's Boundaries](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aldrch-new-artist-discovery_1632846800.png)
aldrch Is the Latest Artist Breaking Hyperpop's Boundaries
September 28, 2021
"I love having the ability to curate a collection of what I think is cool... and show everyone what's next in music."
Author:
Carter Fife
![Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Zack-Fox-shut-the-fuck-up-talking-to-me_1634578417.jpeg)
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
Author:
Carter Fife
![Morray Is Pushing Hip-Hop's Boundaries With His Authentic and Heartfelt Singles](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morray otw_1613076598.jpg)
Morray Is Pushing Hip-Hop's Boundaries With His Authentic and Heartfelt Singles
February 11, 2021
Expanding the horizon of hip-hop with his earnest writing and vocal style, Morray is certainly an artist paving his own path to success.
Author:
Carter Fife
![Cybertrash Reinvents Himself With Two New Genre-Blurring Singles](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cybertrash-play-pretend-red-eye-1654107797.jpeg)
Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
Author:
Carter Fife
![Doechii Channels Creative Mayhem on New "Crazy" Visual](https://s3-us-west-2.amazonaws.com/onestowatch-v2/doechii-crazy_1649447895.jpeg)
Doechii Channels Creative Mayhem on New "Crazy" Visual
April 8, 2022
The viral star seems incapable of missing.
Author:
Carter Fife
!['The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself](https://s3-us-west-2.amazonaws.com/onestowatch-v2/pierre-bourne-the-life-of-pierre-5_1623943597.jpeg)
'The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself
June 17, 2021
Hip-hop's cultural landscape would look entirely different without Bourne.
Author:
Carter Fife
![Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-keem-kendrick-lamar-family-ties_1630075435.png)
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
Author:
Carter Fife
![Yeat Cements Himself as Rap's Next Wave With '2 Alivë'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yeat-2-alive_1645228917.png)
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
Author:
Carter Fife