From the Site
Chiiild Will Have You Hopping on Their 'Synthetic Soul' Train
March 2, 2020
Chiiild is an entrancing mix of old and new.
Mija's Debut Album 'Desert Trash' Is Pure, Unabashed Self-Expression
February 27, 2020
"'Desert Trash' is who I am."
What the Fuck Is a Genre?
February 26, 2020
Gen Z killed the music genre. RIP.
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
April and "The Impossible Task of Feeling Complete"
February 24, 2020
April's debut single is a sonic hug brimming with warmth in spite of its somber soundscape.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Elohim's "Group Therapy" Is the Ultimate Remedy
February 21, 2020
The new single arrives ahead of Elohim's first U.S. headlining tour.
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
Tai Verdes Is No Longer "Stuck in the Middle"
August 4, 2020
Verdes is the latest artist to turn a chance moment on TikTok into a catalyst for viral success.
Holly Humberstone Is in Full Bloom
May 12, 2020
If you are looking for a new artist to listen to through this strange time, look no further than the transcendent musings of Humberstone.
Melanie Faye Gives Us a Sonic Hug With "It's a Moot Point"
March 20, 2020
Faye and her Fender Stratocaster feel unstoppable.
How Mahalia Jackson Blessed the Masses
February 24, 2021
In honor of Black History Month, we highlight four musical acts that changed the face of the music industry.
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
MICHELLE Is Challenging the Modern-Day Music Collective
February 18, 2020
MICHELLE exists in the nostalgic warmth of New York in the summer.
![Betcha's "If That's Alright" Is a Song For Any Mood [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-if-it's-alright_1583425914.jpg)
Betcha's "If That's Alright" Is a Song For Any Mood [Premiere]
March 5, 2020
"'If That's Alright' captures a sound we feel we've been chasing for years."
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
Chiiild Will Have You Hopping on Their 'Synthetic Soul' Train
March 2, 2020
Chiiild is an entrancing mix of old and new.
Holly Humberstone's 'Falling Asleep at the Wheel' Is Akin to a Sonic Resurrection
August 19, 2020
In her debut EP, Humberstone emits both a powerful vulnerability and empowering sense of revival.