From the Site
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.
Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.
![Lo Village Finds Their Way Back to Themselves With 'Yellow Brick Road' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lo-village-yellow-brick-road-interview-1692127297.jpg)
Lo Village Finds Their Way Back to Themselves With 'Yellow Brick Road' [Q&A]
August 15, 2023
The substance of Lo Village’s work is culturally significant, speaking to the truth of the Black experience and every shade of that joy, fear, and expression.
Marcellus Juvann Delivers Introspective and Incendiary Flows on "HARDHEADED"
May 7, 2021
Projects like <i>HARDHEADED</i> are an important reminder that up-and-coming artists like Juvann are the true backbone of the hip-hop sphere.
Peach Tree Rascals and AG Club Link For the Effortlessly Chill "Cold Outside"
March 14, 2024
"Cold Outside" is fueled by mellow beats, catchy percussion patterns, and swoon-worthy vocal melodies.
Myles Lloyd Means Business in Commanding New Single "Down Under"
September 24, 2021
"I had enough of being patient and had to start coming for what is mine."
$avvy's 'Boys Wear Pearls' Is R&B's Past, Present, and Future
March 8, 2021
Nashville rapper/singer $avvy released his long-awaited debut project 'Boys Wear Pearls,' an eight-track tape featuring some of the most versatile performances and songwriting seen so far this year.
LA Producer GYYPS Returns With Fiery New Single "Careless"
March 8, 2021
LA-based multi-instrumentalist, producer, and visual artist GYYPS returns with his newest single "Careless," releasing alongside its own eclectic visual.
![Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2024-11-18_at2.42.26_p_m-1731969912.png)
Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]
November 18, 2024
Defying genre to create a beat-forward blend of indie pop influences, Claire Brooks intertwines humor with intimate observation.
Kevin Abstract and Lil Nas X Turn Up the Heat in "Tennessee"
May 8, 2024
Originally premiering the collaboration at Coachella, "Tennessee" lives up to its emotional hype.
kxvg Breaks Free and Soars to New Heights on 'cloudburst*' EP
May 24, 2021
Inspired by themes of youth, discovery, love, and loss, kxvg delivers a collection of futuristic bangers.
