From the Blog
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
R&B Visionary Lucky Daye Teases Long-Awaited Debut Album With Hypnotizing Second Installment, II
February 6, 2019
If you have yet to familiarize yourself with Lucky Daye, it's about time you jump on the bandwagon.
Alec Benjamin Delivers a Moving Rendition of an Eminem Classic With "Stan"
February 4, 2019
We officially stan Alec Benjamin.
![Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daz rinko-ones-to-watch-2.jpg)
Daz Rinko Takes a Page Out of The 'Insecure' Handbook in His Video for "Broke Lawrence" [PREMIERE]
January 30, 2019
"As a fan of the show, I relate to the character of Lawrence and how he deals with the everyday struggles of being a black male making his way in the world."
Take a Trip With the Enigmatic Aries to "SANTA MONICA"
January 30, 2019
Aries' latest sun-soaked venture is the perfect backing soundtrack for coasting down PCH, or any occasion really.
![GRAMMY-Winning Producer Kevin "Capi" Carbo Breaks Down Dominic Fike's "3 Nights" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kevin-carbo-ones-to-watch-2.png)
GRAMMY-Winning Producer Kevin "Capi" Carbo Breaks Down Dominic Fike's "3 Nights" [ANATOMY OF A SONG]
January 29, 2019
"After the initial vibe got going, I just went forward with it. I felt good that day, and everybody in the room felt good. Positivity."
![Rising Hip Hop Siren Bri Steves Shares Exclusive Photos from Tour with H.E.R. [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bri-steves-ones-to-watch.JPG)
Rising Hip Hop Siren Bri Steves Shares Exclusive Photos from Tour with H.E.R. [TOUR DIARY]
January 29, 2019
Bri Steves has proven that if you put in the work, anything is possible.
The Days of RAT BOY Being 'Internationally Unknown' Are History
January 28, 2019
I was trying to find that sweet spot between hip-hop and punk, and Tim [Armstrong] really understands that stuff."
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
StaySolidRocky's "Party Girl" Is a Budding TikTok Hit
May 5, 2020
The rapidly rising rapper may very well have a breakout hit on his hands.
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
boylife's Nervous Honesty Is a Much-Needed Slice of Comfort
May 14, 2020
Through his music, boylife reminds us we're not alone in facing our most brazen feelings.
Ashnikko's Viral Hit "STUPID" Gets a Blood-Soaked Video Treatment
October 22, 2019
Suddenly going viral on Tik Tok earlier this fall, Ashnikko is not wasting any time.
![Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/turbo-heart-stop-interview_1588361091.jpg)
Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]
May 1, 2020
"I believe that meme culture is the gateway for this genre... My mission, though, is to show people that this is the start of something enormous, not a temporary trend."
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Real G's Move in Silence: H.E.R Songwriting Partner LONR. Debuts with "A.M."
September 16, 2019
Get ready to witness the future of alternative hip-hop shift into hyperdrive.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
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Welcome back to Bone Apple Tea!
On our latest episode, our host @paigeemacdonald and LA star @cailinrusso celebrat… twitter.com/i/web/status/1…
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RT @onestowatch">@Canadian_Live: Our nominees for "BrandxMusic Program of the Year" at the 2023 CLMIAs:
@onestowatch">@RBC xMusic
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@bootsandhearts Emergi…