From the Blog
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sobhhï-ones-to-watch.jpg)
sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]
February 7, 2019
"For me the success criteria is if fans or people who are listening feel like they're apart of something that's just not music that they hit play, but kind of a world they live in. "
dijon Instills an Ineffable Warmth in the R&B-Folk Tinged "Cannonball"
February 7, 2019
"Made in living rooms mostly at night."
R&B Visionary Lucky Daye Teases Long-Awaited Debut Album With Hypnotizing Second Installment, II
February 6, 2019
If you have yet to familiarize yourself with Lucky Daye, it's about time you jump on the bandwagon.
"Do Not Disturb" Mahalia's Rise to the Top of the R&B World
February 6, 2019
"Do Not Disturb" is continued evidence as to why Mahalia has earned comparisons to R&B legends MS. Lauryn Hill and Erykah Badu.
![KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kennyhoopla-ones-to-watch-2.jpeg)
KennyHoopla's "Lost Cause//" Visuals Paint Him as an Alt-R&B Purveyor [PREMIERE]
February 6, 2019
KennyHoopla is building the foundation for one of music's most compelling new acts.
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
Mulay Shines in New Visual for "ANTRACYTE"
January 15, 2021
If you haven't yet heard of Mulay, consider this an informal introduction.
$avvy's 'Boys Wear Pearls' Is R&B's Past, Present, and Future
March 8, 2021
Nashville rapper/singer $avvy released his long-awaited debut project 'Boys Wear Pearls,' an eight-track tape featuring some of the most versatile performances and songwriting seen so far this year.
![10 Questions With Véyah on Her New Single “Better Than The Boys” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/veyah-better-than-boys-1678815422.jpeg)
10 Questions With Véyah on Her New Single “Better Than The Boys” [Q&A]
March 14, 2023
Get familiar with the 18-year-old rising star.
Khamari's Lovestruck New Single "That Girl" Proves He's Here to Stay
September 14, 2020
The Los Angeles based pop artist has been on a hot streak for the past couple of months.
Michi Delivers on the Empowering and Sultry "Talk Big"
August 5, 2021
"Some people can just be trash, and 'Talk Big' is my moment to check them in the most cheeky way possible."
MarcLo Taps Into The Next Dimension of Human Potential in "All Time High"
July 21, 2020
Here to remind us of the powers within us all is hit songwriter, producer and artist, MarcLo in his latest single release and video companion for "All Time High."
Brent Ewing Connects With Zoey Dollaz on New Single "The Fall"
February 19, 2021
Florida native Brent Ewing is best known for his angelic, dreamlike vocals and his top-tier penmanship, and "The Fall" puts these talents on full display.
Issey Cross Delivers Another Formidable Pop Anthem With "Boys Make Promises"
February 26, 2021
This week, pop artist Issey Cross returns with her second single and video of 2021, "Boys Make Promises."
Khi Infinite Proves He's Here to Stay on "SOMETIMES"
February 5, 2021
Khi Infinite is back to flexing his versatility and solidifying himself as an artist with a strong creative vision on his newest track "SOMETIMES."
Maths Time Joy and Rich Work Towards Healing on "Move"
August 16, 2021
Touching on the importance of putting "one foot in front of the other," "Move" is a gorgeously reassuring, hypnotic offering.
@onestowatch
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2h
What’s he listening to? https://t.co/mYaHr4UlhZ
@onestowatch
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1w
If you haven’t noticed yet, we simply can’t get enough of @d4vddd. His latest single, “WORTHLESS,” is no exception… twitter.com/i/web/status/1…
@onestowatch
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1w
. @IndigoDeSouza gives a peek into her forthcoming LP, All of This Will End, in her latest single “Smog.” The pande… twitter.com/i/web/status/1…