From the Site
Jade LeMac Holds Onto Love in "Pink Balloon"
December 5, 2024
"'Pink Balloon' is about holding onto the memories and feelings that you have with a special person."
Juliet Ivy Gifts Us a Dose of Holiday Existentialism in "snow globe on an alien's desk"
December 4, 2024
"It's about the gut-wrenching feeling of time passing as another holiday season approaches. The feeling is both scary and beautiful."
mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Samantha Gongol Emerges With a Brutally Honest Banger in “Flash in the Pan”
October 31, 2024
“Flash in the Pan” demonstrates self-awareness, natural magnetism, and raw power.
Rosie Darling Embarks on a New Era With "This Is Me Letting You Go"
October 28, 2024
"This song is the first real deep breath after a tough breakup when you can finally see the light at the end of the tunnel."
Isabel Dumaa's Debut Album, “Just My Nature,” Is a Portrait of Her Purpose
October 18, 2024
We reached out to the Bay Area-born-now-LA-based artist to get all the deep details of this amazing release.
Zolita Has No Problem Saying "Bye Bye Baby" to an Ex Who Refuses to Grow Up
October 16, 2024
"'Bye Bye Baby' is a ruthless breakup song about an all too common stereotype."
![Matilda Mann on Touring With Wallows, Meet Cutes, and Loving Love [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/matilda-_mann-_handprints-interview-1729013730.png)
Matilda Mann on Touring With Wallows, Meet Cutes, and Loving Love [Q&A]
October 15, 2024
Currently on tour with Wallows and working toward her debut album, we sat down with the rising star.
Mustafa Invites Spiritual Conversations in Debut Album 'Dunya'
October 10, 2024
In 'Dunya,' Mustafa's words and music become a conduit for an emotional and powerful plea.
Daffo Reminds Us to Slow Down in Latest Single “Get a Life”
October 2, 2024
“Get a Life” is chock full of sentimentality and brimming with all the makings of an indie staple.
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
Juliet Ivy Shrinks Down Our Greatest Fears in Polished Sophomore EP 'tiny but scary'
August 13, 2024
Don’t be fooled by the title, 'tiny but scary' is a monumental cornerstone in Ivy’s ever-evolving artistry.
FINNEAS Finally Returns With "For Cryin' Out Loud!," Announces Sophomore Album
August 12, 2024
A new era of FINNEAS is finally here.
Emo-Folk Duo hey, nothing Pulls You Into the Undercurrent of "33°"
February 4, 2025
"'33°' is the tragic tale of a young boy who, emotionally plagued by modern society, embarks on a reckless journey to the center of a rapidly melting lake."
Luz Invites Gratitude and Love Into Life's Simpler Moments on "permanent +1"
August 5, 2021
Luz's latest track embraces the quiet, unspoken moments that reaffirm love.
Gracie Abrams’ 'The Secret Of Us' Explores the Relatable Hypocrisies of Heartbreak
June 24, 2024
The Secret Of Us feels like Abrams’ most cathartic, theatrical, and euphoric body of work thus far.
Charlie Powers Wears His Heart on His Sleeve on "Alone With Myself"
September 8, 2021
"Alone with Myself" is a contemplative demonstration of Powers' musical confidence.
mxmtoon Adopts a Country Twang in the Heartfelt Confessional "i hate texas"
July 29, 2024
mxmtoon is throwing her 10-gallon hat in the country craze with a new breakup bop.
Matilda Mann on Touring With Wallows, Meet Cutes, and Loving Love [Q&A]
October 15, 2024
Currently on tour with Wallows and working toward her debut album, we sat down with the rising star.
![Khatumu Dares to Take the Road Less Traveled in "departure time" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khatumu-departure-time-1743642440.jpg)
Khatumu Dares to Take the Road Less Traveled in "departure time" [Q&A]
April 3, 2025
"'departure time' is about leaving home, comfort, reality, the beaten path, and finding meaning in life on my own terms."